What Would Improve Your Shopping Experience: Full Data Breakdown | shop4pop.com
What Would Improve Your Shopping Experience: Full Data Breakdown

What Would Improve Your Shopping Experience: Full Data Breakdown

At shop4pop.com, we carried out a survey to find out what services would improve customers’ shopping experience. With possible answers ranging from more checkouts to easier access to trolleys and baskets, we wanted to find out what would improve the shopping experiences of the people of the UK.

10,000 respondents were asked ‘which of the following would improve your shopping experience?’ – and the results are recorded below, segmented by gender, age group and location.

 Which of the following would improve your shopping experience?

Topline results:

  • More checkouts: 39.4%
  • Clearer product prices: 34.8%
  • Longer opening hours: 30.2%
  • More available staff: 25%
  • More flexible returns policies: 19.4%
  • Easier access to trolleys/baskets: 9.6%
  • Other: 1.8%

Males:

  • More checkouts: 40.9%
  • Clearer product prices: 39.6%
  • Longer opening hours: 32.9%
  • More available staff: 26.2%
  • More flexible returns policies: 22.7%
  • Easier access to trolleys/baskets: 10.7%
  • Other: 2.7%

Females:

  • More checkouts: 40.0%
  • Clearer product prices: 31.4%
  • Longer opening hours: 27.0%
  • More available staff: 25.9%
  • More flexible returns policies: 15.1%
  • Easier access to trolleys/baskets: 10.8%
  • Other: 1.6%

18-24s:

  • More checkouts: 51.9%
  • Longer opening hours: 36.4%
  • Clearer product prices: 35.1%
  • More available staff: 27.3%
  • More flexible returns policies: 24.7%
  • Easier access to trolleys/baskets: 18.2%
  • Other: 0.0%

25-34s:

  • Longer opening hours: 43.0%
  • More checkouts: 36.0%
  • Clearer product prices: 36.0%
  • More available staff: 21.0%
  • More flexible returns policies: 19.0%
  • Easier access to trolleys/baskets: 8.0%
  • Other: 1.0%

35-44s:

  • More checkouts: 38.4%
  • Longer opening hours: 30.2%
  • More available staff: 29.1%
  • Clearer product prices: 29.1%
  • More flexible returns policies: 19.8%
  • Easier access to trolleys/baskets: 14.0%
  • Other: 4.7%

45-54s:

  • More checkouts: 41.4%
  • Clearer product prices: 41.4%
  • Longer opening hours: 25.9%
  • More available staff: 22.4%
  • More flexible returns policies: 15.5%
  • Easier access to trolleys/baskets: 6.9%
  • Other: 3.4%

55-64s:

  • Clearer product prices: 45.7%
  • More available staff: 40.0%
  • More checkouts: 37.1%
  • More flexible returns policies: 8.6%
  • Easier access to trolleys/baskets: 8.6%
  • Longer opening hours: 5.7%
  • Other: 2.9%

65+:

  • Clearer product prices: 46.4%
  • More checkouts: 42.9%
  • More available staff: 25.0%
  • More flexible returns policies: 17.9%
  • Longer opening hours: 14.3%
  • Easier access to trolleys/baskets: 3.6%
  • Other: 3.6%

England:

  • More checkouts: 41.3%
  • Clearer product prices: 35.4%
  • Longer opening hours: 30.3%
  • More available staff: 26.2%
  • More flexible returns policies: 19.4%
  • Easier access to trolleys/baskets: 10.4%
  • Other: 1.9%

Scotland:

  • Longer opening hours: 30.8%
  • More checkouts: 28.8%
  • More flexible returns policies: 21.2%
  • Clearer product prices: 19.2%
  • More available staff: 13.5%
  • Easier access to trolleys/baskets: 7.7%
  • Other: 0.0%

Wales:

  • Clearer product prices: 47.8%
  • More checkouts: 34.8%
  • Longer opening hours: 30.4%
  • More available staff: 26.1%
  • More flexible returns policies: 21.7%
  • Easier access to trolleys/baskets: 4.3%
  • Other: 4.3%

Comments (1)

  1. It’s clear that most consumers value “more checkouts” over almost all other choices when it comes to what would make their chopping experience better.

    Speed has overtaken service in today’s marketplace and consumers prefer ease of operation.

    The only problem is that to address this issue, business must raise their payroll to provide employees to man the checkout counters. But, will they be willing to pay more to cover the additional cost of doing business?

    Time will tell.
    http://stevedigioia.com/blog

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