The UK January Sales Study: Full Data Breakdown | shop4pop.com
The UK January Sales Study: Full Data Breakdown

The UK January Sales Study: Full Data Breakdown

At shop4pop.com, we conducted a study into Britain’s shopping habits on the hunt to find out what Brits are looking to buy in the 2016 January sales, and what they think of the deals on offer at these bargain bonanzas.

After being asked whether they’ll be hitting the sales in the new year – and if so, which products will be on their wish list – 10,000 participants across Britain shared their action plans for the January sales and gave us a look inside their 2016 shopping trolley.

The results are below, segmented by gender and age bracket.
 
Will you be shopping in the January sales?
 
Topline results:

  • Yes: 56.9%
  • No: 43.1%

Males:

  • Yes: 52.1%
  • No: 47.9%

Females:

  • Yes: 61.6%
  • No: 38.4%

18-24s:

  • Yes: 58.2%
  • No: 41.8%

25-34s:

  • Yes: 82.4%
  • No: 17.6%

35-44s:

  • Yes: 41.2%
  • No: 58.8%

45-54s:

  • Yes: 65.2%
  • No: 34.8%

55-64s:

  • Yes: 24.6%
  • No: 75.4%

65+:

  • Yes: 61.3%
  • No: 38.7%

Will you be purchasing any 2016 Christmas presents in the January sales?

Topline results:

  • Yes: 22.9%
  • No: 77.1%

Males:

  • Yes: 15.2%
  • No: 84.8%

Females:

  • Yes: 31.6%
  • No: 68.4%

Which items will you look to purchase in the January sales?
 
Topline results:

  • Clothing and jewellery: 37.7%
  • Electrical items: 31.8%
  • Food and drink: 23.9%
  • Furniture and homeware: 21.7%
  • Toys and games: 16.6%
  • Christmas decorations: 15.6%
  • Other: 4.9%

Males:

  • Electrical items: 35.2%
  • Clothing and jewellery: 26.7%
  • Food and drink: 23.3%
  • Toys and games: 20.5%
  • Furniture and homeware: 16.7%
  • Christmas decorations: 14.8%
  • Other: 5.2%

Females:

  • Clothing and jewellery: 50.5%
  • Electrical items: 31.2%
  • Furniture and homeware: 28.2%
  • Food and drink: 24.8%
  • Christmas decorations: 17.3%
  • Toys and games: 16.3%
  • Other: 3.5%

18-24s:

  • Clothing and jewellery: 44.6%
  • Electrical items: 39.2%
  • Toys and games: 28.4%
  • Food and drink: 24.3%
  • Furniture and homeware: 18.9%
  • Christmas decorations: 10.8%
  • Other: 4.1%

25-34s:

  • Clothing and jewellery: 41.3%
  • Electrical items: 32.0%
  • Toys and games: 26.7%
  • Food and drink: 22.7%
  • Furniture and homeware: 20.0%
  • Christmas decorations: 12.0%
  • Other: 4.0%

35-44s:

  • Electrical items: 41.7%
  • Clothing and jewellery: 37.5%
  • Furniture and homeware: 30.6%
  • Toys and games: 23.6%
  • Food and drink: 19.4%
  • Christmas decorations: 16.7%
  • Other: 2.8%

45-54s:

  • Clothing and jewellery: 35.3%
  • Food and drink: 25.0%
  • Christmas decorations: 23.5%
  • Electrical items: 23.5%
  • Furniture and homeware: 20.6%
  • Toys and games: 4.4%
  • Other: 7.4%

55-64s:

  • Clothing and jewellery: 36.9%
  • Food and drink: 27.7%
  • Furniture and homeware: 23.1%
  • Christmas decorations: 23.1%
  • Electrical items: 23.1%
  • Toys and games: 13.8%
  • Other: 1.5%

65+:

  • Electrical items: 40.0%
  • Clothing and jewellery: 31.4%
  • Food and drink: 28.6%
  • Furniture and homeware: 22.9%
  • Christmas decorations: 11.4%
  • Toys and games: 5.7%
  • Other: 11.4%

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