shopper behaviour Archives | shop4pop.com
99% of shoppers still go in-store!

99% of shoppers still go in-store!

The Dunnhumby Global Trend Unit, which looked at the behaviour of 7m shoppers across 14 countries, has found that despite the reported surge in online shopping and multichannel shopping, 99% of shoppers still go in-store! This also follows the¬†YouGov¬†research from mid 2014 which revealed that despite the fast growth of ecommerce; fewer than half of […]

Read more

Thank you, you have been added to our mailing list.

Thank you, you have been added to our mailing list.