scent marketing Archives | shop4pop.com
Catering to customers’ emotions & senses through effective store experience & point of sale

Catering to customers’ emotions & senses through effective store experience & point of sale

According to psychologists what people remember about a customer experience is determined by the intensity of the emotions created.  Online can only engage with two senses, sight and sound whereas stores can appeal to all five sense whilst connecting with consumers emotionally. Retailers must keep this in mind when designing and planning their overall store […]

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