retail Archives | shop4pop.com
Value Retailers and in-store POS

Value Retailers and in-store POS

One area of the retail sector that has seen healthy growth of 48% from 2010 to 2015 is often referred to as the Discount sector. This growing niche in retail has quite obviously bucked the trend within the wider, beleaguered retail industry. But why is this? Is it simply down to their cheaper prices or […]

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In-store promotions – when, why and how

In-store promotions – when, why and how

If you have a product listed in retailers, we are sure you’re familiar with in-store promotions.  But how do you ensure your promotional mechanics are delivering the right results for your brand? Every time you run a promotion in-store you should have a specific objective to ensure you’re delivering the right promotion, to the right […]

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Your in-store checklist for promotional signage

Your in-store checklist for promotional signage

Before ordering your POS printed materials or before you carryout any merchandising, ask yourself the following questions to ensure you’re getting the most from your in-store marketing. Is it simple? The messaging across all promotional signage needs to be clear; too much information can often cause confusion whilst too little information can lead to abandoned […]

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5 quick ways to improve your customers’ shopping experience

5 quick ways to improve your customers’ shopping experience

With 86% of customers willing to pay more for an improved in-store experience, there’s a real opportunity for retailers of all sizes to make the path-to-purchase a more positive one. Bridge the online and offline experience: Retailers run a real risk of widening the gap between their in-store shopping experience and their online shopping experience. […]

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How to merchandise SALE in your small store

How to merchandise SALE in your small store

How to display your ‘SALE’ in store: An end of season sale can often be a great revenue driver but in some cases, if it it’s not merchandised and maintained correctly it can be very off putting, messy and unappealing to your potential customers. Space savers First thing to keep in mind is that sale […]

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99% of shoppers still go in-store!

99% of shoppers still go in-store!

The Dunnhumby Global Trend Unit, which looked at the behaviour of 7m shoppers across 14 countries, has found that despite the reported surge in online shopping and multichannel shopping, 99% of shoppers still go in-store! This also follows the YouGov research from mid 2014 which revealed that despite the fast growth of ecommerce; fewer than half of […]

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The 7 Types Of Shopper And How POP Can Win Them Over

The 7 Types Of Shopper And How POP Can Win Them Over

There are seven types of shopper in this world, all of whom approach buying in a different way. While not every type on this list will be looking to buy from you all the time, they are all shoppers which means they will interested in buying some-thing at some-point and are therefore receptive to Point […]

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