retail Archives | shop4pop.com
Catering to customers’ emotions & senses through effective store experience & point of sale

Catering to customers’ emotions & senses through effective store experience & point of sale

According to psychologists what people remember about a customer experience is determined by the intensity of the emotions created.  Online can only engage with two senses, sight and sound whereas stores can appeal to all five sense whilst connecting with consumers emotionally. Retailers must keep this in mind when designing and planning their overall store […]

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Is your store & point of sale “instagrammable”?

Is your store & point of sale “instagrammable”?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently visual merchandising is changing, the shop window, in-store point of sale […]

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3 Ways Point of Sale can reduce in-store basket abandonment

3 Ways Point of Sale can reduce in-store basket abandonment

Basket abandonment is a term that many of us within the retail and marketing industry are more than familiar with. We often receive daily articles discussing the importance of e-commerce conversion rate and how to potentially improve our customers user journey in order to reduce this online abandonment. Yet, you very rarely see the same […]

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How to drive sales through the effective use of retail point of sale

How to drive sales through the effective use of retail point of sale

Ensuring a consistent brand experience throughout the customer journey both online and offline is the key to successfully creating brand influence and driving sales growth in-store. But how often does this fall down through badly displayed or make shift point of sale advertising? We’ve all seen the handwritten, D.I.Y. advertising messages in windows, displayed for […]

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Value Retailers and in-store POS

Value Retailers and in-store POS

One area of the retail sector that has seen healthy growth of 48% from 2010 to 2015 is often referred to as the Discount sector. This growing niche in retail has quite obviously bucked the trend within the wider, beleaguered retail industry. But why is this? Is it simply down to their cheaper prices or […]

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In-store promotions – when, why and how

In-store promotions – when, why and how

If you have a product listed in retailers, we are sure you’re familiar with in-store promotions.  But how do you ensure your promotional mechanics are delivering the right results for your brand? Every time you run a promotion in-store you should have a specific objective to ensure you’re delivering the right promotion, to the right […]

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Your in-store checklist for promotional signage

Your in-store checklist for promotional signage

Before ordering your POS printed materials or before you carryout any merchandising, ask yourself the following questions to ensure you’re getting the most from your in-store marketing. Is it simple? The messaging across all promotional signage needs to be clear; too much information can often cause confusion whilst too little information can lead to abandoned […]

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5 quick ways to improve your customers’ shopping experience

5 quick ways to improve your customers’ shopping experience

With 86% of customers willing to pay more for an improved in-store experience, there’s a real opportunity for retailers of all sizes to make the path-to-purchase a more positive one. Bridge the online and offline experience: Retailers run a real risk of widening the gap between their in-store shopping experience and their online shopping experience. […]

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How to merchandise SALE in your small store

How to merchandise SALE in your small store

How to display your ‘SALE’ in store: An end of season sale can often be a great revenue driver but in some cases, if it it’s not merchandised and maintained correctly it can be very off putting, messy and unappealing to your potential customers. Space savers First thing to keep in mind is that sale […]

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99% of shoppers still go in-store!

99% of shoppers still go in-store!

The Dunnhumby Global Trend Unit, which looked at the behaviour of 7m shoppers across 14 countries, has found that despite the reported surge in online shopping and multichannel shopping, 99% of shoppers still go in-store! This also follows the YouGov research from mid 2014 which revealed that despite the fast growth of ecommerce; fewer than half of […]

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