Printing Archives | shop4pop.com
Value Retailers and in-store POS

Value Retailers and in-store POS

One area of the retail sector that has seen healthy growth of 48% from 2010 to 2015 is often referred to as the Discount sector. This growing niche in retail has quite obviously bucked the trend within the wider, beleaguered retail industry. But why is this? Is it simply down to their cheaper prices or […]

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What is POP?

What is POP?

You probably know what a flyer is. You almost certainly know what a poster is. You may even know what a window cling is. But what is POP? POP stands for Point Of Purchase, and it refers to all of the printed marketing material that retailers display around their premises, in order to promote specific […]

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