POS Archives | shop4pop.com
3 Ways Point of Sale can reduce in-store basket abandonment

3 Ways Point of Sale can reduce in-store basket abandonment

Basket abandonment is a term that many of us within the retail and marketing industry are more than familiar with. We often receive daily articles discussing the importance of e-commerce conversion rate and how to potentially improve our customers user journey in order to reduce this online abandonment. Yet, you very rarely see the same […]

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How to drive sales through the effective use of retail point of sale

How to drive sales through the effective use of retail point of sale

Ensuring a consistent brand experience throughout the customer journey both online and offline is the key to successfully creating brand influence and driving sales growth in-store. But how often does this fall down through badly displayed or make shift point of sale advertising? We’ve all seen the handwritten, D.I.Y. advertising messages in windows, displayed for […]

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Value Retailers and in-store POS

Value Retailers and in-store POS

One area of the retail sector that has seen healthy growth of 48% from 2010 to 2015 is often referred to as the Discount sector. This growing niche in retail has quite obviously bucked the trend within the wider, beleaguered retail industry. But why is this? Is it simply down to their cheaper prices or […]

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In-store promotions – when, why and how

In-store promotions – when, why and how

If you have a product listed in retailers, we are sure you’re familiar with in-store promotions.  But how do you ensure your promotional mechanics are delivering the right results for your brand? Every time you run a promotion in-store you should have a specific objective to ensure you’re delivering the right promotion, to the right […]

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Your in-store checklist for promotional signage

Your in-store checklist for promotional signage

Before ordering your POS printed materials or before you carryout any merchandising, ask yourself the following questions to ensure you’re getting the most from your in-store marketing. Is it simple? The messaging across all promotional signage needs to be clear; too much information can often cause confusion whilst too little information can lead to abandoned […]

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5 quick ways to improve your customers’ shopping experience

5 quick ways to improve your customers’ shopping experience

With 86% of customers willing to pay more for an improved in-store experience, there’s a real opportunity for retailers of all sizes to make the path-to-purchase a more positive one. Bridge the online and offline experience: Retailers run a real risk of widening the gap between their in-store shopping experience and their online shopping experience. […]

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Our Fantastic Five Portable Displays

Our Fantastic Five Portable Displays

Our Fantastic Five Portable Displays Portable display items are ideal for those of you who often attend events and exhibitions. They can be flat-packed and transported from venue to venue at your convenience.  They’re also an inexpensive flexible solution for those of you with small stores.  Here are our five of our favourite display items […]

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In-store signage &  your employees

In-store signage & your employees

We’ve discussed the positive impact in-store marketing has on customers and their overall shopping experience but there is actually another audience who benefit from in-store signage. An audience you perhaps never considered – your employees. I’m sure many of you are familiar with the Starbucks banner that’s always  present behind their till point. It usually […]

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How to merchandise SALE in your small store

How to merchandise SALE in your small store

How to display your ‘SALE’ in store: An end of season sale can often be a great revenue driver but in some cases, if it it’s not merchandised and maintained correctly it can be very off putting, messy and unappealing to your potential customers. Space savers First thing to keep in mind is that sale […]

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Impulse purchases : How to increase them in your store

Impulse purchases : How to increase them in your store

Impulse purchases account for a significant chunk of consumer spending.  We’ve all hurried into our local grocery store for some bread and milk but left £20 lighter with a bag full of unplanned items. One of the most important ways to encourage an impulse purchase is to make the purchase as easy as possible for […]

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How to increase your store footfall using your shop window

How to increase your store footfall using your shop window

We’ve said it before and we’ll say it again, your shop window is your most valuable piece of in-store advertising space. If this space is used effectively it can increase footfall which consequently leads to a rise in potential customers and thus a rise in sales. Your shop window should scream professionalism as well as […]

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Making your event or exhibition space matter

Making your event or exhibition space matter

No matter what your budget you want your exhibition or event space to create a wow factor. After all, your stand at an exhibition basically acts as a shop window and thus needs to create a strong first impression to drive traffic. Creating the ‘wow’ factor doesn’t always mean bigger is better, people often get […]

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99% of shoppers still go in-store!

99% of shoppers still go in-store!

The Dunnhumby Global Trend Unit, which looked at the behaviour of 7m shoppers across 14 countries, has found that despite the reported surge in online shopping and multichannel shopping, 99% of shoppers still go in-store! This also follows the YouGov research from mid 2014 which revealed that despite the fast growth of ecommerce; fewer than half of […]

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6 Rules for an effective print advert

6 Rules for an effective print advert

Thinking of starting your print advert with your logo and tag line? Well, you may want to re-evaluate your strategy. Why? You’re not offering a solution to a problem; you’re not telling us why we should visit YOU over one of your competitors. Of course including both a logo and tag line are important elements […]

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What is POP?

What is POP?

You probably know what a flyer is. You almost certainly know what a poster is. You may even know what a window cling is. But what is POP? POP stands for Point Of Purchase, and it refers to all of the printed marketing material that retailers display around their premises, in order to promote specific […]

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