POP Archives | shop4pop.com
In-store promotions – when, why and how

In-store promotions – when, why and how

If you have a product listed in retailers, we are sure you’re familiar with in-store promotions.  But how do you ensure your promotional mechanics are delivering the right results for your brand? Every time you run a promotion in-store you should have a specific objective to ensure you’re delivering the right promotion, to the right […]

Read more

Your in-store checklist for promotional signage

Your in-store checklist for promotional signage

Before ordering your POS printed materials or before you carryout any merchandising, ask yourself the following questions to ensure you’re getting the most from your in-store marketing. Is it simple? The messaging across all promotional signage needs to be clear; too much information can often cause confusion whilst too little information can lead to abandoned […]

Read more

Our Fantastic Five Portable Displays

Our Fantastic Five Portable Displays

Our Fantastic Five Portable Displays Portable display items are ideal for those of you who often attend events and exhibitions. They can be flat-packed and transported from venue to venue at your convenience.  They’re also an inexpensive flexible solution for those of you with small stores.  Here are our five of our favourite display items […]

Read more

In-store signage &  your employees

In-store signage & your employees

We’ve discussed the positive impact in-store marketing has on customers and their overall shopping experience but there is actually another audience who benefit from in-store signage. An audience you perhaps never considered – your employees. I’m sure many of you are familiar with the Starbucks banner that’s always  present behind their till point. It usually […]

Read more

Impulse purchases : How to increase them in your store

Impulse purchases : How to increase them in your store

Impulse purchases account for a significant chunk of consumer spending.  We’ve all hurried into our local grocery store for some bread and milk but left £20 lighter with a bag full of unplanned items. One of the most important ways to encourage an impulse purchase is to make the purchase as easy as possible for […]

Read more

How to increase your store footfall using your shop window

How to increase your store footfall using your shop window

We’ve said it before and we’ll say it again, your shop window is your most valuable piece of in-store advertising space. If this space is used effectively it can increase footfall which consequently leads to a rise in potential customers and thus a rise in sales. Your shop window should scream professionalism as well as […]

Read more

Making your event or exhibition space matter

Making your event or exhibition space matter

No matter what your budget you want your exhibition or event space to create a wow factor. After all, your stand at an exhibition basically acts as a shop window and thus needs to create a strong first impression to drive traffic. Creating the ‘wow’ factor doesn’t always mean bigger is better, people often get […]

Read more

99% of shoppers still go in-store!

99% of shoppers still go in-store!

The Dunnhumby Global Trend Unit, which looked at the behaviour of 7m shoppers across 14 countries, has found that despite the reported surge in online shopping and multichannel shopping, 99% of shoppers still go in-store! This also follows the YouGov research from mid 2014 which revealed that despite the fast growth of ecommerce; fewer than half of […]

Read more

6 Rules for an effective print advert

6 Rules for an effective print advert

Thinking of starting your print advert with your logo and tag line? Well, you may want to re-evaluate your strategy. Why? You’re not offering a solution to a problem; you’re not telling us why we should visit YOU over one of your competitors. Of course including both a logo and tag line are important elements […]

Read more

How in-store marketing can help you increase your sales

How in-store marketing can help you increase your sales

If you’re a small retailer, your lifeblood is sales. We’re sure many of you are getting the word out about your goods and services via multiple channels, through social media, magazine advertising and perhaps email marketing. However with over 70% off all purchase decisions being made in-store, are you doing enough in-store marketing? After all, […]

Read more

What is POP?

What is POP?

You probably know what a flyer is. You almost certainly know what a poster is. You may even know what a window cling is. But what is POP? POP stands for Point Of Purchase, and it refers to all of the printed marketing material that retailers display around their premises, in order to promote specific […]

Read more

Thank you, you have been added to our mailing list.

Thank you, you have been added to our mailing list.