point of sale Archives | shop4pop.com
Is your store & point of sale “instagrammable”?

Is your store & point of sale “instagrammable”?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently visual merchandising is changing, the shop window, in-store point of sale […]

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3 Ways Point of Sale can reduce in-store basket abandonment

3 Ways Point of Sale can reduce in-store basket abandonment

Basket abandonment is a term that many of us within the retail and marketing industry are more than familiar with. We often receive daily articles discussing the importance of e-commerce conversion rate and how to potentially improve our customers user journey in order to reduce this online abandonment. Yet, you very rarely see the same […]

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How to drive sales through the effective use of retail point of sale

How to drive sales through the effective use of retail point of sale

Ensuring a consistent brand experience throughout the customer journey both online and offline is the key to successfully creating brand influence and driving sales growth in-store. But how often does this fall down through badly displayed or make shift point of sale advertising? We’ve all seen the handwritten, D.I.Y. advertising messages in windows, displayed for […]

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Is your in-store display Instagram worthy?

Is your in-store display Instagram worthy?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently your shop window and in-store display has never been more important. […]

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Making your event or exhibition space matter

Making your event or exhibition space matter

No matter what your budget you want your exhibition or event space to create a wow factor. After all, your stand at an exhibition basically acts as a shop window and thus needs to create a strong first impression to drive traffic. Creating the ‘wow’ factor doesn’t always mean bigger is better, people often get […]

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The 7 Types Of Shopper And How POP Can Win Them Over

The 7 Types Of Shopper And How POP Can Win Them Over

There are seven types of shopper in this world, all of whom approach buying in a different way. While not every type on this list will be looking to buy from you all the time, they are all shoppers which means they will interested in buying some-thing at some-point and are therefore receptive to Point […]

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