point of sale Archives | shop4pop.com
Is your in-store display Instagram worthy?

Is your in-store display Instagram worthy?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently your shop window and in-store display has never been more important. […]

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Making your event or exhibition space matter

Making your event or exhibition space matter

No matter what your budget you want your exhibition or event space to create a wow factor. After all, your stand at an exhibition basically acts as a shop window and thus needs to create a strong first impression to drive traffic. Creating the ‘wow’ factor doesn’t always mean bigger is better, people often get […]

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The 7 Types Of Shopper And How POP Can Win Them Over

The 7 Types Of Shopper And How POP Can Win Them Over

There are seven types of shopper in this world, all of whom approach buying in a different way. While not every type on this list will be looking to buy from you all the time, they are all shoppers which means they will interested in buying some-thing at some-point and are therefore receptive to Point […]

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