Marketing Archives | shop4pop.com
Understanding Advertising Campaigns

Understanding Advertising Campaigns

Advertising can be a major driver of sales if implemented effectively, however, if an ad campaign is misunderstood or taken out of context, it can have detrimental effects on a brand’s image. Taking this into consideration, we have collated a list of advertising campaigns which feature some of the most recognisable created; bad and good!

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How in-store marketing can help you increase your sales

How in-store marketing can help you increase your sales

If you’re a small retailer, your lifeblood is sales. We’re sure many of you are getting the word out about your goods and services via multiple channels, through social media, magazine advertising and perhaps email marketing. However with over 70% off all purchase decisions being made in-store, are you doing enough in-store marketing? After all, […]

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8 Advertising Lessons From The World’s Biggest Brands

8 Advertising Lessons From The World’s Biggest Brands

For advertising to be effective it has to work on a number of levels. It must instantly connect with an audience, provide information clearly and quickly, deliver a call to action and, most importantly of all, be memorable. Quite a lot to fit onto one poster, banner or window cling! It can be done, though; […]

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The 7 Types Of Shopper And How POP Can Win Them Over

The 7 Types Of Shopper And How POP Can Win Them Over

There are seven types of shopper in this world, all of whom approach buying in a different way. While not every type on this list will be looking to buy from you all the time, they are all shoppers which means they will interested in buying some-thing at some-point and are therefore receptive to Point […]

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How To Make Flyers That Stand Out From The Crowd

How To Make Flyers That Stand Out From The Crowd

How many flyers are delivered through your letter box every week? How many do you take from the hands of street distributors when visiting the town centre on a weekend? Sure you don’t always act upon them, but sometimes you do and that’s why flyer printing is still a key marketing tool for small businesses. […]

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Internet Marketing is Here to Stay… And So Is Print!

Internet Marketing is Here to Stay… And So Is Print!

The World Wide Web is 26 years old this year and it has certainly changed a lot in that time, especially in the way we communicate and do business. It’s also had a big effect on marketing and advertising, giving us a plethora of new ways to promote products and services. What hasn’t changed in […]

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What is POP?

What is POP?

You probably know what a flyer is. You almost certainly know what a poster is. You may even know what a window cling is. But what is POP? POP stands for Point Of Purchase, and it refers to all of the printed marketing material that retailers display around their premises, in order to promote specific […]

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