Value Retailers and in-store POS May 31, 2017 0 comments One area of the retail sector that has seen healthy growth of 48% from 2010 to 2015 is often referred to as the Discount sector. This growing niche in retail has quite obviously bucked the trend within the wider, beleaguered retail industry. But why is this? Is it simply down to their cheaper prices or […] Read more
Your in-store checklist for promotional signage September 8, 2015 0 comments Before ordering your POS printed materials or before you carryout any merchandising, ask yourself the following questions to ensure you’re getting the most from your in-store marketing. Is it simple? The messaging across all promotional signage needs to be clear; too much information can often cause confusion whilst too little information can lead to abandoned […] Read more
Are you bridging the gap between your online and offline customer shopping experience? July 10, 2015 0 comments Retailers run a real risk of widening the gap between their in-store shopping experience and their online shopping experience. This gap can impact performance in both locations as shoppers can consequently become confused and disloyal due to these conflicting experiences. With 86% of customers willing to pay more for an improved in-store experience, there’s a […] Read more