in-store marketing Archives | shop4pop.com
Value Retailers and in-store POS

Value Retailers and in-store POS

One area of the retail sector that has seen healthy growth of 48% from 2010 to 2015 is often referred to as the Discount sector. This growing niche in retail has quite obviously bucked the trend within the wider, beleaguered retail industry. But why is this? Is it simply down to their cheaper prices or […]

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Your in-store checklist for promotional signage

Your in-store checklist for promotional signage

Before ordering your POS printed materials or before you carryout any merchandising, ask yourself the following questions to ensure you’re getting the most from your in-store marketing. Is it simple? The messaging across all promotional signage needs to be clear; too much information can often cause confusion whilst too little information can lead to abandoned […]

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5 quick ways to improve your customers’ shopping experience

5 quick ways to improve your customers’ shopping experience

With 86% of customers willing to pay more for an improved in-store experience, there’s a real opportunity for retailers of all sizes to make the path-to-purchase a more positive one. Bridge the online and offline experience: Retailers run a real risk of widening the gap between their in-store shopping experience and their online shopping experience. […]

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Our Fantastic Five Portable Displays

Our Fantastic Five Portable Displays

Our Fantastic Five Portable Displays Portable display items are ideal for those of you who often attend events and exhibitions. They can be flat-packed and transported from venue to venue at your convenience.  They’re also an inexpensive flexible solution for those of you with small stores.  Here are our five of our favourite display items […]

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In-store signage &  your employees

In-store signage & your employees

We’ve discussed the positive impact in-store marketing has on customers and their overall shopping experience but there is actually another audience who benefit from in-store signage. An audience you perhaps never considered – your employees. I’m sure many of you are familiar with the Starbucks banner that’s always  present behind their till point. It usually […]

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