In-store Advertising Archives | shop4pop.com
Is your in-store display Instagram worthy?

Is your in-store display Instagram worthy?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently your shop window and in-store display has never been more important. […]

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Value Retailers and in-store POS

Value Retailers and in-store POS

One area of the retail sector that has seen healthy growth of 48% from 2010 to 2015 is often referred to as the Discount sector. This growing niche in retail has quite obviously bucked the trend within the wider, beleaguered retail industry. But why is this? Is it simply down to their cheaper prices or […]

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How to increase your store footfall using your shop window

How to increase your store footfall using your shop window

We’ve said it before and we’ll say it again, your shop window is your most valuable piece of in-store advertising space. If this space is used effectively it can increase footfall which consequently leads to a rise in potential customers and thus a rise in sales. Your shop window should scream professionalism as well as […]

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How in-store marketing can help you increase your sales

How in-store marketing can help you increase your sales

If you’re a small retailer, your lifeblood is sales. We’re sure many of you are getting the word out about your goods and services via multiple channels, through social media, magazine advertising and perhaps email marketing. However with over 70% off all purchase decisions being made in-store, are you doing enough in-store marketing? After all, […]

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What is POP?

What is POP?

You probably know what a flyer is. You almost certainly know what a poster is. You may even know what a window cling is. But what is POP? POP stands for Point Of Purchase, and it refers to all of the printed marketing material that retailers display around their premises, in order to promote specific […]

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