branding Archives | shop4pop.com
Making your event or exhibition space matter

Making your event or exhibition space matter

No matter what your budget you want your exhibition or event space to create a wow factor. After all, your stand at an exhibition basically acts as a shop window and thus needs to create a strong first impression to drive traffic. Creating the ‘wow’ factor doesn’t always mean bigger is better, people often get […]

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99% of shoppers still go in-store!

99% of shoppers still go in-store!

The Dunnhumby Global Trend Unit, which looked at the behaviour of 7m shoppers across 14 countries, has found that despite the reported surge in online shopping and multichannel shopping, 99% of shoppers still go in-store! This also follows the YouGov research from mid 2014 which revealed that despite the fast growth of ecommerce; fewer than half of […]

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6 Rules for an effective print advert

6 Rules for an effective print advert

Thinking of starting your print advert with your logo and tag line? Well, you may want to re-evaluate your strategy. Why? You’re not offering a solution to a problem; you’re not telling us why we should visit YOU over one of your competitors. Of course including both a logo and tag line are important elements […]

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How in-store marketing can help you increase your sales

How in-store marketing can help you increase your sales

If you’re a small retailer, your lifeblood is sales. We’re sure many of you are getting the word out about your goods and services via multiple channels, through social media, magazine advertising and perhaps email marketing. However with over 70% off all purchase decisions being made in-store, are you doing enough in-store marketing? After all, […]

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8 Advertising Lessons From The World’s Biggest Brands

8 Advertising Lessons From The World’s Biggest Brands

For advertising to be effective it has to work on a number of levels. It must instantly connect with an audience, provide information clearly and quickly, deliver a call to action and, most importantly of all, be memorable. Quite a lot to fit onto one poster, banner or window cling! It can be done, though; […]

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