advertising Archives | shop4pop.com
How to drive sales through the effective use of retail point of sale

How to drive sales through the effective use of retail point of sale

Ensuring a consistent brand experience throughout the customer journey both online and offline is the key to successfully creating brand influence and driving sales growth in-store. But how often does this fall down through badly displayed or make shift point of sale advertising? We’ve all seen the handwritten, D.I.Y. advertising messages in windows, displayed for […]

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Understanding Advertising Campaigns

Understanding Advertising Campaigns

Advertising can be a major driver of sales if implemented effectively, however, if an ad campaign is misunderstood or taken out of context, it can have detrimental effects on a brand’s image. Taking this into consideration, we have collated a list of advertising campaigns which feature some of the most recognisable created; bad and good!

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Making your event or exhibition space matter

Making your event or exhibition space matter

No matter what your budget you want your exhibition or event space to create a wow factor. After all, your stand at an exhibition basically acts as a shop window and thus needs to create a strong first impression to drive traffic. Creating the ‘wow’ factor doesn’t always mean bigger is better, people often get […]

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6 Rules for an effective print advert

6 Rules for an effective print advert

Thinking of starting your print advert with your logo and tag line? Well, you may want to re-evaluate your strategy. Why? You’re not offering a solution to a problem; you’re not telling us why we should visit YOU over one of your competitors. Of course including both a logo and tag line are important elements […]

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8 Advertising Lessons From The World’s Biggest Brands

8 Advertising Lessons From The World’s Biggest Brands

For advertising to be effective it has to work on a number of levels. It must instantly connect with an audience, provide information clearly and quickly, deliver a call to action and, most importantly of all, be memorable. Quite a lot to fit onto one poster, banner or window cling! It can be done, though; […]

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How To Make Flyers That Stand Out From The Crowd

How To Make Flyers That Stand Out From The Crowd

How many flyers are delivered through your letter box every week? How many do you take from the hands of street distributors when visiting the town centre on a weekend? Sure you don’t always act upon them, but sometimes you do and that’s why flyer printing is still a key marketing tool for small businesses. […]

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Internet Marketing is Here to Stay… And So Is Print!

Internet Marketing is Here to Stay… And So Is Print!

The World Wide Web is 26 years old this year and it has certainly changed a lot in that time, especially in the way we communicate and do business. It’s also had a big effect on marketing and advertising, giving us a plethora of new ways to promote products and services. What hasn’t changed in […]

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