Seasonal Advertising: How soon is too soon? | shop4pop.com
When Should Retailers Start Their Seasonal Advertising: Full Data Breakdown

When Should Retailers Start Their Seasonal Advertising: Full Data Breakdown

At shop4pop.com, we carried out a survey to find out how far in advance retailers should start their seasonal advertising. With possible answers ranging from up to one month to more than five months in advance, we wanted to find out how early is too early when it comes to the festive shopping experience.

10,000 respondents were asked ‘how far in advance should retailers start their seasonal advertising?’ – and the results are recorded below, segmented by gender, age group and location.

How far in advance should retailers start their seasonal advertising?

Topline results:

  • Up to 1 month: 38.7%
  • 1-2 months: 34.7%
  • 2-3 months: 11.7%
  • 3-4 months: 4.7%
  • 4-5 months: 2.0%
  • 5 months +: 7.2%
  • Other: 1%

Males:

  • Up to 1 month: 37.5%
  • 1-2 months: 35.6%
  • 2-3 months: 11.3%
  • 3-4 months: 3.1%
  • 4-5 months: 1.3%
  • 5 months +: 9.4%
  • Other: 1.8%

Females:

  • Up to 1 month: 38.7%
  • 1-2 months: 37.4%
  • 2-3 months: 11.7%
  • 3-4 months: 3.7%
  • 4-5 months: 1.8%
  • 5 months +: 6.1%
  • Other: 0.6%

18-24s:

  • Up to 1 month: 40.0%
  • 1-2 months: 32.3%
  • 2-3 months: 18.5%
  • 3-4 months: 1.5%
  • 4-5 months: 3.1%
  • 5 months +: 4.6%
  • Other: 0.0%

25-34s:

  • Up to 1 month: 40.0%
  • 1-2 months: 42.5%
  • 2-3 months: 6.5%
  • 3-4 months: 2.5%
  • 4-5 months: 1.0%
  • 5 months +: 7.5%
  • Other: 0.0%

35-44s:

  • Up to 1 month: 40.7%
  • 1-2 months: 35.2%
  • 2-3 months: 12.0%
  • 3-4 months: 1.9%
  • 4-5 months: 1.0%
  • 5 months +: 5.6%
  • Other: 3.6%

45-54s:

  • Up to 1 month: 37.7%
  • 1-2 months: 32.1%
  • 2-3 months: 7.5%
  • 3-4 months: 3.8%
  • 4-5 months: 1.9%
  • 5 months +: 13.2%
  • Other: 3.8%

54-64s:

  • Up to 1 month: 26.8%
  • 1-2 months: 41.5%
  • 2-3 months: 14.6%
  • 3-4 months: 8.8%
  • 4-5 months: 1.0%
  • 5 months +: 7.3%
  • Other: 0%

65+:

  • Up to 1 month: 44.0%
  • 1-2 months: 32.0%
  • 2-3 months: 4.0%
  • 3-4 months: 1%
  • 4-5 months: 7.0%
  • 5 months +: 12.0%
  • Other: 0.0%

England:

  • Up to 1 month: 38.6%
  • 1-2 months: 34.3%
  • 2-3 months: 12.5%
  • 3-4 months: 4.4%
  • 4-5 months: 2.2%
  • 5 months +: 7.2%
  • Other: 0.8%

Scotland:

  • Up to 1 month: 40.8%
  • 1-2 months: 36.7%
  • 2-3 months: 4.1%
  • 3-4 months: 9%
  • 4-5 months: 1.2%
  • 5 months +: 8.2%
  • Other: 0.0%

Wales:

  • Up to 1 month: 42.1%
  • 1-2 months: 36.8%
  • 2-3 months: 11.8%
  • 3-4 months: 2%
  • 4-5 months: 5.3%
  • 5 months +: 2%
  • Other: 0.0%

Comments (0)

Be the first to post a comment.

Leave a comment

Please be polite, we appreciate that.
Your email address will not be published and required fields are marked *

Thank you, you have been added to our mailing list.

Thank you, you have been added to our mailing list.