Revitalising Retail Display Signs June 29, 2016 0 comments The dynamics of the relationship between retailers and their customers has changed dramatically in recent years. With the ongoing development and implementation of digital technology, and marketing tactics becoming increasingly cool and casual, stores and brands are doing everything they can to capitalise on contemporary culture. Gone are the days when a store served only as a place to buy a product. The shopping revolution has meant that, from the moment a customer enters a store, they are submerged in a multi-dimensional brand environment. Cutting-edge retailers like Abercrombie & Fitch have not only dimmed the lights and dowsed their stores in their own fragrance, but also begun to take customer engagement to a whole new level – with the option to have a photograph taken with their in-store model. Attaining and maintaining a social and informal relationship with customers is more important now than ever before. In today’s post, we’ll be talking you through our top tips for creating captivating in-store signage, so your sales advisors can concentrate on engaging with the customers! However exciting the literature for your sign may be, if it doesn’t stand out from the rest of the store, there is no real reason for its existence. Opt for bright colours against a dark background, or perhaps a dramatic and detailed design that’s sure to look striking against a minimalist backdrop. Keeping the colour palette and design that you choose in-line with your store’s overall brand identity is going to be important – so devote some time to this making this decision with care. Make it eye-catching Short and sweet As cool and as casual as your store may be, there will always be a few vital details that the customer will need to know. With so much going on in one place, attention spans can be short – so keep the boring bits to a minimum. Short and sweet hanging signs can direct customers to the changing rooms and checkout without overpowering the informal in-store atmosphere. Compliment your customers If a consumer feels good wearing a product, it’s likely that they’ll make a purchase so that they can get that feeling more often. Encourage sales advisors to persuade them that they look a million dollars, and display complimentary signs around fitting rooms to subliminally flatter your customers. A hanging sign with a message saying “Wow, you’re looking good today! Why not share your picture on Instagram? #[store name]” will not only make your customer feel inspired to make a purchase, but may also earn you some free publicity on social media. What’s not to love? Have a laugh Life can get serious from time to time, but that doesn’t have to impact on the shopping experience. Optimise what you’ve got and make your store a more exciting place to be through the use of humourous hanging signage. In retail, a brand that’s up for a laugh is far more likely to appease to millennial shoppers – so have a bit of fun with the design of your retail displays. Be Punny We may all groan at age-old puns but, as much as we complain, there’s no denying we’re a nation with a taste for some good old-fashioned wordplay. Catch the attention of passersby with witty window signage to create a sense of intrigue, encouraging them to find out what else you have to offer inside. If it’s inventive enough, your customers may even wish to share a photo of your store window on social media – and who doesn’t love free publicity? Bring your store into the twenty-first century by revitalising your retail display signs. It doesn’t matter whether you’ve got your own artwork or are looking to customise one of our pre-made templates – whichever option you choose, you can rest assured that our products will always be of the highest quality at the most competitive price.