Retail Window Displays: Creating a Winter Wonderland November 15, 2016 0 comments The dark and cold nights are quickly drawing in, meaning many shoppers are put off the idea of heading out onto the high street. With in-store browsing by window shoppers proving to be a gold mine for retailers, it’s crucial that businesses are encouraging customers to brave the wintry weather and pay a visit in-store. Seasonal shopping can mean stores see a dramatic increase of sales, and that’s even more apparent during Christmastime. Making the most of the present-buying period is vital, which is why today, we’re bringing you all the need-to-knows for creating a winter wonderland in your retail space. Blustery winds and freezing temperatures may be off putting, but with our help, you’ll soon be attracting customers through the doors and inviting them to spend for even longer! Retail window displays that wow Utilise your window of sales opportunity by creating a space that’s both eye-catching and inviting. With major department stores famed for revealing iconic festive-themed window displays each year, many smaller retailers are drawing inspiration for their own designs. Some importance should still be placed on product placement, but during the winter months, ensure that your window decals fit in perfectly with the festivities. To truly stand out, use window stickers to narrate the Christmas theme in the window – leaving passers-by unable to resist exploring what else you’ve got to offer inside. Let the music do the talking As any retailer will know, music has a dramatic influence over buying behaviour. Music evokes emotion and appeals to the senses of shoppers, meaning an appropriate soundtrack is vital for any store. Adding Christmas songs to the playlist during the winter months may not be customary, but it is crucial for drawing seasonal shoppers into the store. As well as increasing footfall, enticing passing trade indoors with well-known festive tunes could mean you prompt some unexpected present-buying too! Host an in-store Santa’s grotto For a little one, there is nothing more magical than meeting Father Christmas; and for parents, it’s a sure-fire way to keep little ones occupied when trawling the shopping centre. Appeal to all ages of shoppers by hosting a winter wonderland in your store, and you’ll soon see a dramatic increase of footfall. As well as encouraging families to take a look at your products during their visit, this is a fantastic opportunity to market your business. Incorporate product samples and branded merchandise into the free goody bag, and the name of your brand will spread as fast as the Christmas cheer. From organising a Santa’s Grotto in-store to enticing passers-by with a magical window display, keeping buyers shopping for longer will have an undeniable impact on your sales revenue. With Christmas just around the corner, it’s time to order your custom window decals online today. At shop4pop.com, our window stickers for shops are fully customisable – making them the perfect choice for front-of-store visuals. Narrate the festive scene with high resolution window decals for shops, and your store will soon be bustling with seasonal shoppers!