Quad Posters: The Changing Face of Cinema June 27, 2016 0 comments The film industry is constantly changing. From indie films to blockbusters, budgets tend to be small or huge – and many actors are moving towards more television based roles. As the face of cinema continues to change, so do the quad posters that promote each film. Today, we’re throwing the spotlight on some of film’s most iconic quad posters – looking at how design influences our association with a film and how this can be used to impact sales in retail. What is a quad poster? Quad posters are often found in foyers of cinemas – commanding the attention of passers by and alerting them to upcoming film releases. But thanks to the versatility of quad posters, their uses extend far beyond the film industry. While cinema advertising often requires a big budget, designing quad posters for your store or business event doesn’t have to be a costly affair. Thanks to shop4pop.com’s quality, value for money prints, you can make the most of your visual marketing without breaking the bank. The sheer size of quad posters – 40×30” – means they demand to be seen. Whether they’re in the foyer of a cinema, the entrance of a supermarket or displayed throughout an event, quad posters can create a visual impact – giving your brand the best chance of being recognised. Iconic quad posters in film Over the years, cinemas have played host to a number of game-changing storylines. From bringing nightmares to life with a dinosaur theme park gone wrong to leaving adults wondering why their Hogwarts letter never arrived, films have the power to seep into our hearts and minds. While the storyline, actors and direction of the films themselves are undoubtedly the driving force behind their success, marketing also plays a significant role – and film posters (or quad posters) have their part to play. Let’s take a look at some memorable films and the visuals that helped to make them famous. Scream Simple yet terrifying, the Scream film poster showed a white mask set against an entirely black background. There were several variations of the quad poster as the film rolled out no less than three sequels – with Scream 4 hitting our screens in April 2011. The original film poster was accompanied by the tagline: ‘Someone has taken their love of scary movies one step too far. Solving this mystery is going to be murder.’ The chilling quad poster did its job – intriguing audiences and bringing in $173m at the box office. Inglourious Basterds Directed by Quentin Tarantino, it’s no surprise Inglourious Basterds caused some controversy with its 2009 release. The director is infamous for ruffling feathers with his films and this blockbuster was causing a stir even before it premiered in Cannes. The plot centres around plans to kill Nazi figures, and it wasn’t to everyone’s taste – nor was the quad poster’s tagline: ‘A basterd’s work is never done.’ But love it or hate it, it’ll go down as one of Tarantino’s masterpieces. Trainspotting One of Ewan McGregor’s most memorable performances, Trainspotting helped put the actor on the map. The story of an arguably loveable drug addict, Trainspotting was adapted from Irvine Welsh’s 1993 novel of the same name. Some quad posters featured snippets from the memorable ‘choose life’ speech – while others simply showed a haggard looking McGregor. Directed by Danny Boyle with a budget of just over $2m, the film brought in $72m. Borat Sacha Baron Cohen is no stranger to causing a stir, and his 2006 portrayal of Borat was no exception. From its questionable content to Cohen’s accent, Borat caused outrage in Kazakhstan – touching on everything from sexual orientation to nationality and setting up a number of people along the way. The film posters themselves simply depicted the character of Borat ready for his trip around America – but the onslaught of lawsuits that followed the film’s release were far from “very nice.” Forrest Gump Forrest Gump is a heartwarming 1994 rom-com with an impressive cast line-up. The film poster features lead character Gump – portrayed by Tom Hanks – waiting at the bus stop from which the entire film is narrated. The film’s tagline is a perfect summary of the dramatic and touching storyline: “The world will never be the same once you’ve seen it through the eyes of Forrest Gump.” Quad posters for retail If you’re looking for ways to make your business stand out from the crowd, retail posters are the ideal solution. 40×30” quad posters command the attention of shoppers – alerting them to promotions and offers throughout your store. If you’re looking for inspiration when it comes to designing impactful, memorable business posters, we can help. We’ve put together some top tips for designing and producing your quad poster – helping you harness the power of visual appeal to put your business on the path to success.