Pop-Up Power: Why One-Stop Shops Work May 16, 2016 0 comments Pop-up spaces are short term lets for your business, whether it be for retail, restaurants, or events, it’s been a growing trend in recent years and for good reason. They are practical, cost-effective and a great way to build brand awareness. However, in order to utilise your pop-up store, there are a few key things to keep in mind. From location to style, today’s post will help you make the most of the short time you have. Location, location, location Location is a crucial factor to consider when thinking about setting up a pop-up shop – you want to ensure your store is visible and has an instant impact. It’s best to be in an area with high foot traffic, so think about high streets or largely populated student areas. Make sure you explore the area before you set up – do your market research and learn what style of shop would fit best in the local area. With the background work done, when it comes to setting up your pop-up store, customers are more likely to come to you rather than you having to seek them out. Equally, finding an alternative kind of location – such as and old church in a highly populated area – unconventional spaces can be an effective way to market your brand. The key is to stand out wherever you are – your pop-up shop is only around for a short period of time, so use your location to your advantage. Make it Insta-worthy Having an active social media presence is crucial in any business, but when it comes to pop-up events, promotion is key. You should promote your pop up shop across all social media platforms in the days and weeks leading up to your event. This will create a buzz and gather interest, ultimately attracting more customers when you open. As well as creating a social media presence before your pop up shop opens, you need to ensure you’re active online on the day, make sure your shop is visually pleasing, both offline and online. Keep it seasonal Pop-up shops tend to be more effective if the style of the store matches the season they pop up in. Certain times of year – like Christmas or Halloween – bring out people who are specifically looking for seasonal goods. Remember that your store is only around for a short amount of time, choose times of the year when the streets will be filled with shoppers, boxing day and bank holidays for example. If you’re getting excited about opening a pop-up store and need some essentials to get you started, check out our full range of customisable products at shop4pop.com – or if you want to learn more about the retail market, check out our blog.