New Goals and Objectives for New Year | shop4pop.com
New Goals and Objectives for New Year

New Goals and Objectives for New Year

The end of the year is not only a perfect time to reflect personally, it’s also a great time to take stock of what worked well for your business and what perhaps could have been done better. It’s an ideal time to look to the year ahead and decide on some resolutions, objectives and new campaigns you would like to accomplish! Here are some goals you may want to set yourself and your business for the year ahead:

  1. Attend more events

Networking events, business fairs and exhibitions are a great way to get in front of your customers whilst connecting with other people in the industry.

Small networking events can be a great place to start; they are often free or incur a small fee to cover a light snack and a hot drink.  If you’re looking for something bigger, purchase some event space at a local exhibition which will get you in front of your target audience. Exhibition materials don’t have to break the bank; Dump Bins, Totems and FSDUs are very reasonably priced and can be used over and over again.

We would suggest investing in one Dump Bin, one Totem and a Flyer or Brochure Dispenser to start off with. The Dump Bin can be filled with sweets or goodie bags to entice people to your stand, the totem will grab visitor’s attention and can display your logo, your key messages and USPs – a cheaper alternative to a pull up banner. Whilst the Flyer or Brochure Dispenser will provide a professional and branded storage solution for your promotional literature.

  1. Increase Footfall

Footfall is intrinsically linked to driving sales and improving conversion rates, the more people that come into your store, the more chance you have of making a sale. Your shop window is your most valuable piece of in-store advertising space; a bright and effective window will increase your store footfall which will subsequently increase impulsive purchases. Window Clings and Display Cubes can add both colour and vibrancy to your store window! We think window displays are so important that we’ve dedicated an entire blog post to them – Read more here.

  1. Update & Refresh your promotional literature

The start of a new year is a great time to re-think your key messages and campaigns, what worked well for you last year and what didn’t?  Is there anything about the company that has changed or been updated? If so, you’re promotional literature may need updating and reprinted. The New Year is also a great time to refresh any event material that may be slightly worn and traveled from the previous year.

  1. Improve the customer shopping experience

Whether you are a bricks and mortar retailer or an online exclusive brand – improving your customers experience is invaluable.  This can be done through excellent customer service, engaging customer displays, a revised store layout and a more seamless customer journey.

Every time you revamp your store layout or merchandising it can be a good idea to take photos along with notes regarding what effect the changes had. This will provide you with a visual record of what worked and what didn’t and can also help with future inspiration. To find out more on how to improve your customers shopping experience read out dedicated blog here.

  1. Try something completely new

Doing something new can re-energise your business and act as a growth catalyst, it can be something as simple as adding a new product to your portfolio or re-branding your promotional literature – the new year is a great time to freshen up your offering. Perhaps there’s a new market you would like to target or a new sales channel you would like to test, as long as you plan strategically and carry out effective research the possibilities are endless!

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