Literature Stands: How To Make Your Store Stand Out March 17, 2017 0 comments From the shop window to the point of sale, it’s effective merchandising techniques that will ensure the success of a brick-and-mortar store – and that means that it’s crucial that your retail space is filled with eye-catching customisable displays. There’s no denying the power of print in retail environments, but today, we’re taking a closer look at how a customisable leaflet display stand can complement the eye-catching design of your literature and maximise its overall impact. From drawing attention to products with A5 literature holders to creating a memorable brand with a free product brochure, we’ll be explaining all the need-to-knows when it comes to making your point of sale stand out with literature stands. Highlighting key products With so many brands and products in a retail environment, consumers often find it hard to know which item to focus their attention on. A well merchandised store will guide customers to key products and promotions throughout their journey through the store, but it’s an eye-catching point of sale that will appeal to impulse buyers – which could mean a significant sales boost for your store. Positioning printed leaflet holders on the point of sale countertop will put your branded literature directly in the eyeline of consumers, so you can draw attention to a particular product line. Whether it’s the promotion of a particular brand or you’re stocking a new product in your store, filling a countertop A5 leaflet stand with printed literature means that not only will your products catch the eye of impulsive shoppers, but consumers will be able to take a flyer away with them – making your store easy to remember, and encouraging customers to return in the future. Promoting in-store offers and exclusive discounts A post shared by Fusion Digital (@fusion_digital49) on Jul 14, 2014 at 2:01pm PDT Whether it’s a day-only discount or a loyalty reward scheme, raising awareness about your promotional prices is crucial when it comes to ensuring the success of a retail sale. The nature of a special offer means that a lower profit margin is to be expected in the short term, but by highlighting the value of a limited time only offer, you can encourage an increase of overall sales – which can only mean that your business will profit. At the point of sale, fill leaflet display stands with flyers detailing current discounts, and position a selection of your promotional stock nearby in order improve the ease of access to products for impulsive shoppers. Making a lasting impression at the point of sale Whether shoppers are looking to make a purchase or are heading towards the exit, a memorable and well merchandised point of sale will leave a lasting impression in the minds of consumers – making them more likely to return to your store in the future. From ensuring the most seamless sale transactions by keeping the countertop clean and tidy to drawing attention to the excellent value of your products, literature stands allow retailers a final chance to convey key marketing messages, in the hopes of encouraging customers to return to the store. A flyer display holder means you can advertise any upcoming events and deals, while positioning product catalogues in a countertop display means customers can take your marketing messages away with them, and take a closer look at a later date. From impulse buyers to bargain hunters, appealing to every kind of customer at the point of sale means that retailers can maximise the average in-store spend – as well as building a long-term relationship with the consumer. So what are you waiting for? Make the most of your point of sale by browsing our range of customisable countertop units today – and you could soon be seeing your sales soar.