How To Make Flyers That Stand Out From The Crowd
How To Make Flyers That Stand Out From The Crowd

How To Make Flyers That Stand Out From The Crowd

Create a stand-out flyer

How many flyers are delivered through your letter box every week? How many do you take from the hands of street distributors when visiting the town centre on a weekend? Sure you don’t always act upon them, but sometimes you do and that’s why flyer printing is still a key marketing tool for small businesses. Flyers get results. Even if the numbers are modest, the means almost always justify the end.

If you’re a small business with brick-and-mortar premises, like a grocer or hairdressers for instance, handing out flyers in the local area is a great way to increase custom. Of course, in doing so you’re in competition with countless others hustling in the same way. This means you’ve got to come up with a flyer that’s better than the competition.

Based on our experience in flyer printing, here are a few useful tips on how to make flyers that get noticed.

1. Use eye-catching colours

Colours invoke an emotional response in all of us. Red is a warning colour, blue is sad and yellow is associated with joy. How people react to different colours is something you’ll need to consider when creating your flyer. Ideally, colours should be eye-catching without being too harsh. Pastel colours work well in this regard and can be used to good effect for backgrounds. Images and graphics afford more creativity and can be striking so as to draw the reader in and support your message.

Here’s a useful chart pairing colours with emotions.

Plutchik's wheel of emotions

2. Write Catchy Headlines

David Ogilvy, the man widely considered ‘The Godfather of advertising’ once said: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

The headline is 80% of your content. This goes for flyers, posters and any other kind of advertising copy you produce.

Headlines should always lead with strong benefits, using large, bold font to encourage further reading. Powerful words like new, now, secret, bargain, exclusive and amazing work well in grabbing attention.

3. Be concise with benefits

Flyers don’t offer a lot of room to get your message across, so it’s best to get your main points laid out in as few words as possible. Avoid long passages of text. Instead, use bullet points to emphasise to selling points. Again, powerful words appeal to the reader. Words like save, free, new and guarantee. Numbers also work well. For example: ‘2-for-1’ or ‘20% off’.

4. Give readers all of your contact info

A flyer only works if a would-be customer knows how to find your business and get in touch. Always include physical address (maybe even a map, space allowing), telephone number and email address. Website and social media info are good optional extras. If your flyer is related to an event, be clear on location, time and date.

5. Proofread!

Good first impressions are good for business. At shop4pop.com, before uploading your flyer artwork, we always ask that documents have been proofread and spell checked. We’re all prone to typos and punctuation mistakes, but these can be damaging to your reputation if allowed to go to print. Always check your content thoroughly for errors and check again before handing over.

A good flyer can turn passers-by into customers, and that makes printing very much worth your while.

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