How To: Boost Footfall With Bollard Sleeves and Totems March 9, 2017 0 comments A well merchandised store is crucial for driving sales in the direction of success, but it’s encouraging passers-by to take a detour from their journey which will make all the difference when it comes to increasing consumer spending. Whether you’re appealing to an entirely new audience or reminding loyal customers to take a look at your latest product range, harnessing the power of both external and internal merchandising techniques means you’ll boost both footfall and brand awareness – as well as encouraging additional spending. From bollard covers to totem displays, attracting attention with versatile retail displays will undoubtedly direct consumers in and around a store – but that’s not to say that competitively-priced sleeves and stands should be limited to boosting footfall in retail spaces. In today’s blog post, we’re looking at how a bollard cover or display totem can be used across stores, events and exhibitions – so you can maximise the impact that you make in the minds of passers-by. A brick-and-mortar store When it comes to a brick-and-mortar store, the customer journey begins before they even set foot in the store – which is why external merchandising is a must. While eye-catching window displays will make the shop façade stand out from competitors, more and more retailers are looking at new ways to direct shoppers off the high street and into a store. Bollard signs are durable, waterproof sleeves which cover already-existing street bollards, serving as an external advertising strategy for retailers. With a fully customisable design to promote special offers or the brand itself, bollard sleeves can command the attention of pedestrian traffic, encouraging them to take a look inside the store. From advertising the brand itself to any limited-time only offers, making consumers aware of your marketing campaigns with bollard covers and totem stands will increase the flow of footfall into a store, and keep your customers spending. An upcoming event Whether it’s invite-only or an open event, conveying key marketing messages to attendees is fundamental for ensuring the success of an interactive campaign. From holding an in-store event to hosting a corporate function, investing in customisable display stands which advertise the event itself mean you can maximise both attendance and brand awareness. Direct guests indoors with an external bollard sleeve promoting the one-off event, and make an instant impact by impressing attendees with the eye-catching brand design that’s printed on a self-standing totem display. An exhibition space In busy exhibition spaces, making sure that your brand stands out from the competition is vital. The format of a well organised exhibition means that there will be no shortage of passing footfall, so it’s your team’s role to appeal to attendees and encourage them to take a closer look at your stand. While enthusiastic brand ambassadors will command the attention of passers-by, an eye-catching totem stand can communicate all the key information – meaning you can cater to the needs of all attendees, even if your team is preoccupied with giving a live product demo. A totem display stand is fully customisable, meaning you can adapt the design to suit your current sales message, and these self-supporting structures make them an ideal signage choice for temporary exhibition spaces. Are you ready to harness the power of external and internal merchandising techniques? Whether you’re looking to optimise pre-existing permanent posts outside your store or you’re seeking a lightweight free-standing display to communicate key messages, make sure that you browse our collection of fully-customisable display totems and bollard covers online.