High Street Secrets: 4 Iconic Stores That Retailers Can Learn From September 12, 2016 0 comments At a time where we’re say goodbye to the final few branches of BHS, many retailers are feeling all too familiar with the risks that the industry faces. With competition fierce both online and on the high street, as well as an uneasy financial market, retail stores are continually striving to seek new ways to stay ahead of the competition and away from potential closure. In today’s post, we’re celebrating the success of 4 of the most iconic stores out there in the world of retail. From eye-catching window displays to quirky USPs that are enticing shoppers through the door, these luxury-leaders are leading by example on the high street. So let’s take a closer look to see what the more modest retailers can learn from these bigger brands. Liberty of London A photo posted by @christinajeanaanderson on Dec 7, 2014 at 10:36am PST The iconic façade of the magnificent mock-tudor building sets the tone for the lavish and luxurious products that adorn Liberty’s shelves. Featuring only the highest-quality jewels, designer labels and an array fascinating fabric prints, this department store oozes elegance. Liberty of London’s wealth of history means the visual merchandising is all about retaining its traditional values and authentic period features. Despite boasting a long list of high-profile clients, Liberty has become a tourist attraction in itself – making it one of the best examples of iconic department stores. By building a strong brand identity – and sticking to it – Liberty of London has become one of the most trusted high-end stores in the world of retail. Topshop A photo posted by EITA/英太 (@eita_dj) on Mar 9, 2014 at 1:24am PST Topshop may be a subsidiary of the Arcadia group – a group which was previously due to merge with BHS – but that’s not to say that this brand will be heading in the same direction any time soon. In fact, Topshop is going from strength to strength, and the multinational fashion retailer is often considered to be the style-setter for many millennials. And the secret to their success? For Topshop’s marketing team, it’s all about the people. From stocking the big brands – such as Ivy Park, a label designed by the feminist icon and global superstar, Beyonce – to ensuring a live in-store DJ is entertaining every potential purchaser, each of Topshop’s marketing moves is focused on meeting the needs and desires of its demographic. Topshop are proving that if you deliver on what the customer wants, even if the clients themselves don’t know what that is yet, you’ll be well on your way to securing sales. Apple Store A photo posted by Viktorija Kokos (@v.kokos) on Aug 31, 2016 at 6:01am PDT Apple is a world-leader in aesthetically-pleasing state-of-the-art technology, meaning its visual merchandising has to be just as cutting edge. As with its product designs, every part of the store’s layout is all about minimalism – apart from the number of in-store staff, that is. With sales advisors and customer support staff everywhere you look on the shop-floor, Apple never underestimates the importance of face-to-face interaction with its clients. Partner that with its iconic brand logo that’s printed almost everywhere – from products to hanging signage – it’s clear that fantastic brand awareness and good customer service is the secret to Apple’s incredible sales history. Abercrombie and Fitch A photo posted by olιvιa lovelady💕 (@ohlovelylady) on Aug 26, 2014 at 5:58pm PDT The upscale yet casual all-American clothing retailer, Abercrombie & Fitch, has found a whole new way to tempt customers through the door, and although it raises questions of what the ethical effect of this technique is, there’s no doubt that this marketing campaign works. Who can resist stepping inside the doors into the dimly-lit store and having a photo taken with an Abercrombie model? While the female models advertise the outfitters clothing line, the males remove their shirts to entice us with their perfectly sculpted abs – and it works! While this marketing method works seamlessly for the brand, its success is unique to Abercrombie & Fitch – making it clear for retailers that a distinctive USP is vital in the industry. So from customising cardboard display stands for FSDUs like no other to in-store publicity stunts that make the headlines, commanding attention from consumers can drive your store to success. Some high street retailers may be hitting the headlines for the wrong reasons, but that’s not to say that it’s all doom and gloom in the world of retail. By investing in a high-quality point of purchase display to standing out with quirky in-store features, you’ll be one step closer to rescuing your retail outlet from the brink. What are you waiting for? It’s time to make an impact; so get started on designing your eye-catching sale and quad posters with shop4pop.com.