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What is POP?

POP is Point of Purchase print. It is designed to draw customers into your business premises and emphasise certain products. Whether you want to clear items on sale, advertise special occasion items or create a themed display for a range of products, POP is proven to increase sales.

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Is POS the same as POP?

POS stands for Point of Sale, and it is more or less the same thing as POP (Point of Purchase) printing. There is some debate about the difference between the two terms, and you can find out more if you read this blog post on the subject.

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