Delivering a stand out Halloween campaign… October 19, 2015 0 comments Halloween is fast approaching and it seems more popular than ever in the UK this year. The New York Times has reported Halloween sales in the UK are forecast to grow 12% to £325 million from last year. Whilst another study suggests that 72% of consumers plan to purchase confectionery, 41% plan to decorate their homes and 37% will be dressing up. So, how can small business profit from the upcoming event and make the most of such statistics? Decorate If you have a shop, decorate it! Unique and quirky window displays can often catch the attention of the passing trade who perhaps have never noticed your store before. You don’t have to spend a fortune, try using window clings and printed cubes, these can add some vibrancy to your space without breaking the bank, better still they can be used again the following year. Try to encourage your staff to get in the spirit and dress up too, this can be great for staff morale and is a great excuse to get some photos to post on social media. Be Social Shout about your event on social media and perhaps hold a Halloween themed competition to get your target audience engaging with your brand! If you want to offer a larger prize or a bulk offering, try teaming up with some possible partners or other local independent businesses. For example, if you’re an independent retailer that offers camping or caravanning supplies, perhaps you could team up with a holiday park to offer an overnight stay of some sort? Using such a tactic will often give you further in-road to run some joint advertising ventures. Location, Location, Location Ensure any Halloween related items are positioned in the most prominent areas of your store! If you sell sweets pop them into a themed Dump Bin and place them near the till point. If you’re a bakery or sandwich shop ensure you have some Halloween themed cakes or goodies ready to sell or give your menu a spooky autumnal twist. Ensure this is highlighted with the relevant posters , shelf wobblers and other point of sale print. However with Christmas now also looming, make sure you’re careful not to let marketing efforts for the two occasions overlap too conspicuously. If you run all festive promotions at once, you risk diluting your message.