The Christmas Countdown: Decking the Store with POS Displays November 1, 2016 0 comments Ever felt like the Christmas countdown starts earlier each year? As we enter November, now’s the time for retailers to get serious about festive merchandising. With the average British family spending over £800 on Christmas celebrations, transforming your store into a Santa’s grotto is vital for maximising sales during this busy festive period. For a timely store layout, it’s crucial that you plan in advance – which is why we’re bringing you all the need-to-knows for a festive-themed shop display in 2016. From investing in seasonal POS display stands to adorning the store with Christmas decorations, it couldn’t be easier to add a touch of sparkle this holiday season. So, let’s find out how you can see in-store sales soar by inviting customers into your winter wonderland with point of sale displays! Design a wintery window display John Lewis, Harrods and Selfridges are all famous for unveiling eye-catching window displays at Christmastime, and this allows them to enjoy dramatic sales spikes during the festive season. From encouraging browsers through the door to raising brand awareness, the shop window is quite literally a window of opportunity for retailers. Entice shoppers indoors with unique window displays that incorporate products into a festive-themed design. Embellish the glass with window clings and add display cubes for a seasonal POS display like no other. Deck the store with boughs of holly It doesn’t matter whether you’re selling Christmas merchandise or not – putting up Christmas decorations is a must for all retailers during the festive season. Whether it’s a lifelike Christmas tree or walls adorned with golden fairy lights, adding a touch of sparkle to your store is a great way to reminding customers that the Christmas countdown is well underway. So, have fun with your decorations as you get customers in the mood for the holidays and encourage a festive buying frenzy in your store! If you’re selling Christmas-themed stock, having these products available next to a point of sale display is an ideal way of drawing attention to them and inspiring some last-minute purchases. Similarly, implementing a Christmas theme in your store will prompt customers to see your products as potential presents – meaning you could see sales spike as Christmas creeps closer and closer. Fill FSDUs with stocking fillers Is it really Christmas without a stocking filled with miniature gifts? We think not. Give your customers exactly what they want by filling retail display stands with pint-sized items that’ll fit perfectly in the stocking above the fireplace. These irresistible low-cost items offer an effective way to increase in-store spending, so make sure you invest in some Christmas-themed point of sale stands this winter. Encourage last-minute buys at the till point Whether it’s the first of December or Christmas Eve, the Christmas rush means even the most organised stores may leave shoppers faced with a queue at the till point. Even at this point, customers are not fully committed to their purchase decision, and a long wait could mean that they abandon the products at the last minute. To maximise sales during this busy period, entice customers with an eye-catching point of purchase display. A well-designed POP display will also appeal to impulse buyers as they wait in line, giving you one last chance to capitalise on the busiest period of the retail year. It’s time to start planning how you’ll direct customers in and around your store with a Christmas-themed promotion strategy in 2016. Customise your festive point of sale materials online with shop4pop.com and beat the Christmas rush by ordering today!