Retail Archives | shop4pop.com
Catering to customers’ emotions & senses through effective store experience & point of sale

Catering to customers’ emotions & senses through effective store experience & point of sale

According to psychologists what people remember about a customer experience is determined by the intensity of the emotions created.  Online can only engage with two senses, sight and sound whereas stores can appeal to all five sense whilst connecting with consumers emotionally. Retailers must keep this in mind when designing and planning their overall store […]

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Is your store & point of sale “instagrammable”?

Is your store & point of sale “instagrammable”?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently visual merchandising is changing, the shop window, in-store point of sale […]

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3 Ways Point of Sale can reduce in-store basket abandonment

3 Ways Point of Sale can reduce in-store basket abandonment

Basket abandonment is a term that many of us within the retail and marketing industry are more than familiar with. We often receive daily articles discussing the importance of e-commerce conversion rate and how to potentially improve our customers user journey in order to reduce this online abandonment. Yet, you very rarely see the same […]

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Dump Bins vs FSDUs – which to use and when?

Dump Bins vs FSDUs – which to use and when?

Many of our customers, especially those who are new to purchasing POS, often deliberate between using a FSDU (Free Standing Display Unit) or Dump Bin to display their products.  Both items are effective forms of POS that can help you increase sales within store or on your event stand, if you’re contemplating over which one […]

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Is your in-store display Instagram worthy?

Is your in-store display Instagram worthy?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently your shop window and in-store display has never been more important. […]

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Value Retailers and in-store POS

Value Retailers and in-store POS

One area of the retail sector that has seen healthy growth of 48% from 2010 to 2015 is often referred to as the Discount sector. This growing niche in retail has quite obviously bucked the trend within the wider, beleaguered retail industry. But why is this? Is it simply down to their cheaper prices or […]

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5 Departments That Should Be Making the Most of FSDUs

5 Departments That Should Be Making the Most of FSDUs

What’s the worst kept secret in the world of retail? It’s that effectively deployed retail merchandising techniques can dramatically drive sales revenue to success – and this doesn’t necessarily mean spending big. While extensive product ranges and informative sales assistants will increase the likelihood of securing a sale, investing in eye-catching visuals and well positioned […]

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How Merchandising Displays Increase Sales

How Merchandising Displays Increase Sales

As any store or brand manager will know, an impactful merchandising display is crucial when it comes to ensuring that the products and services you offer are selling themselves. From encouraging impromptu purchases to highlighting additional in-store spending options, retail merchandising is an effective marketing strategy that will show off your store, brand and products […]

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What Are Point of Sale Displays?

What Are Point of Sale Displays?

With so much competition among brick-and-mortar stores, it can be difficult for retailers to ensure that their shop stands out on the high street. From employing the most impactful merchandising techniques to beating competitors in price battles, encouraging consumers to make a purchase in your store often comes down to the in-store experience – and […]

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5 Retail Trends That Will Shape 2017

5 Retail Trends That Will Shape 2017

2016 might have been the year of uncertainty but as we start the new year, we’re looking ahead to what the future holds for the retail sector. Sales for November’s Black Friday weekend topped expectations, and it seems that the UK population is showing no signs of slowing down when it comes to spending – […]

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