POP & POS Archives | shop4pop.com
Is your in-store display Instagram worthy?

Is your in-store display Instagram worthy?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently your shop window and in-store display has never been more important. […]

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How to increase your sales leads at events and exhibitions

How to increase your sales leads at events and exhibitions

Events and exhibitions are a great way of generating sales leads amongst your target audience, with increasing competition across all market sectors, exhibitors are now required to create more compelling and engaging spaces in order to secure the attention of their audience. Turning up with a table cloth, handful of business cards and a batch […]

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Value Retailers and in-store POS

Value Retailers and in-store POS

One area of the retail sector that has seen healthy growth of 48% from 2010 to 2015 is often referred to as the Discount sector. This growing niche in retail has quite obviously bucked the trend within the wider, beleaguered retail industry. But why is this? Is it simply down to their cheaper prices or […]

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Custom Shelf Wobblers: Simplifying Sales

Custom Shelf Wobblers: Simplifying Sales

From mid-season sales to discounted deadstock, an in-store sale can encourage more shoppers to step off the high street and into your store – as well as boosting the average consumer’s  in-store spend. With stores generating more sales revenue, and bargain-hunters feeling like they’re walking away with a great deal, it’s no surprise that price […]

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FSDU Design: the Power of Big Brands

FSDU Design: the Power of Big Brands

As social media has become increasingly integrated into our everyday lives, the rise of online influencers has changed the way that we shop. Endorsed products have a heightened appeal for shoppers – and whether that’s advertised in-store or via online channels, it’s the bigger, more well-known brands who are holding the power to take your […]

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Getting Summer Ready: Designing Your Point of Sale Display

Getting Summer Ready: Designing Your Point of Sale Display

We may still be in the midst of unpredictable April showers, but with the nation lighting up their barbecues to enjoy the first glimmers of warmer weather, there’s no doubt that summer is on its way – and that means retailers should be preparing their stores to suit the season. One of the first rules […]

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Counter Top Units: What Can They Do for Your Store?

Counter Top Units: What Can They Do for Your Store?

Whether they’re used as leaflet stands to display print advertising or placed at the point of sale to draw attention to a particular product line, there’s no denying the power of a counter top unit within a retail store. Positioned directly in front of the customer’s eyeline, these customisable counter display units can clearly convey […]

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Quad Poster Placement: What You Need to Know

Quad Poster Placement: What You Need to Know

Sale posters are a cost-effective solution for optimising in-store retail merchandising opportunities, giving retailers the chance to create relevant marketing material to suit everything from seasonal sales to upcoming one-off events. From store windows to behind the point of sale, these customisable prints can be displayed throughout the store to convey key sales messages to […]

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Dump Bins for Retail: Knowing Your Audience

Dump Bins for Retail: Knowing Your Audience

As any retailer will know, building close business relationships with consumers is crucial for maximising profits, but that’s not to say that it’s just your in-store sales team who should be getting to know your customers. Knowing your audience and their in-store habits will increase your ability to predict sales success, but it’s orientating your […]

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Quad Posters: Buyer’s Guide

Quad Posters: Buyer’s Guide

When it comes to making your store or brand stand out, it’s eye-catching and cost-effective quad posters that will ensure that passers-by are unable to ignore your most current marketing messages. From advertising an upcoming sale to imprinting your brand on the minds of consumers, a custom-made poster can help sales soar, whatever the sector. […]

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