POP & POS Archives | shop4pop.com
Combining your online marketing with your in-store printed marketing

Combining your online marketing with your in-store printed marketing

With all the hype around digital marketing and online retailing you would be forgiven for thinking that you should be plunging all your resource and budget into a solely online presence. Yet, a recent survey from Verdict Retail revealed that almost 90% of retail transaction still touch a physical store at some point. After all, […]

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Time tested in-store sales solutions

Time tested in-store sales solutions

Nowadays, with the rise of technology, it’s easy for retailers to overcomplicate things. Retailers of all sizes are investing in advanced in-store technology and complex marketing campaigns without implementing the basics effectively. In this post, we look at 3 very basic sales solutions that are simple yet effective if executed correctly.   The Power of […]

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Catering to customers’ emotions & senses through effective store experience & point of sale

Catering to customers’ emotions & senses through effective store experience & point of sale

According to psychologists what people remember about a customer experience is determined by the intensity of the emotions created.  Online can only engage with two senses, sight and sound whereas stores can appeal to all five sense whilst connecting with consumers emotionally. Retailers must keep this in mind when designing and planning their overall store […]

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Is your store & point of sale “instagrammable”?

Is your store & point of sale “instagrammable”?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently visual merchandising is changing, the shop window, in-store point of sale […]

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3 Ways Point of Sale can reduce in-store basket abandonment

3 Ways Point of Sale can reduce in-store basket abandonment

Basket abandonment is a term that many of us within the retail and marketing industry are more than familiar with. We often receive daily articles discussing the importance of e-commerce conversion rate and how to potentially improve our customers user journey in order to reduce this online abandonment. Yet, you very rarely see the same […]

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Dump Bins vs FSDUs – which to use and when?

Dump Bins vs FSDUs – which to use and when?

Many of our customers, especially those who are new to purchasing POS, often deliberate between using a FSDU (Free Standing Display Unit) or Dump Bin to display their products.  Both items are effective forms of POS that can help you increase sales within store or on your event stand, if you’re contemplating over which one […]

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How to drive sales through the effective use of retail point of sale

How to drive sales through the effective use of retail point of sale

Ensuring a consistent brand experience throughout the customer journey both online and offline is the key to successfully creating brand influence and driving sales growth in-store. But how often does this fall down through badly displayed or make shift point of sale advertising? We’ve all seen the handwritten, D.I.Y. advertising messages in windows, displayed for […]

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Is your in-store display Instagram worthy?

Is your in-store display Instagram worthy?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently your shop window and in-store display has never been more important. […]

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How to increase your sales leads at events and exhibitions

How to increase your sales leads at events and exhibitions

Events and exhibitions are a great way of generating sales leads amongst your target audience, with increasing competition across all market sectors, exhibitors are now required to create more compelling and engaging spaces in order to secure the attention of their audience. Turning up with a table cloth, handful of business cards and a batch […]

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Value Retailers and in-store POS

Value Retailers and in-store POS

One area of the retail sector that has seen healthy growth of 48% from 2010 to 2015 is often referred to as the Discount sector. This growing niche in retail has quite obviously bucked the trend within the wider, beleaguered retail industry. But why is this? Is it simply down to their cheaper prices or […]

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Custom Shelf Wobblers: Simplifying Sales

Custom Shelf Wobblers: Simplifying Sales

From mid-season sales to discounted deadstock, an in-store sale can encourage more shoppers to step off the high street and into your store – as well as boosting the average consumer’s  in-store spend. With stores generating more sales revenue, and bargain-hunters feeling like they’re walking away with a great deal, it’s no surprise that price […]

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FSDU Design: the Power of Big Brands

FSDU Design: the Power of Big Brands

As social media has become increasingly integrated into our everyday lives, the rise of online influencers has changed the way that we shop. Endorsed products have a heightened appeal for shoppers – and whether that’s advertised in-store or via online channels, it’s the bigger, more well-known brands who are holding the power to take your […]

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Getting Summer Ready: Designing Your Point of Sale Display

Getting Summer Ready: Designing Your Point of Sale Display

We may still be in the midst of unpredictable April showers, but with the nation lighting up their barbecues to enjoy the first glimmers of warmer weather, there’s no doubt that summer is on its way – and that means retailers should be preparing their stores to suit the season. One of the first rules […]

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Counter Top Units: What Can They Do for Your Store?

Counter Top Units: What Can They Do for Your Store?

Whether they’re used as leaflet stands to display print advertising or placed at the point of sale to draw attention to a particular product line, there’s no denying the power of a counter top unit within a retail store. Positioned directly in front of the customer’s eyeline, these customisable counter display units can clearly convey […]

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Quad Poster Placement: What You Need to Know

Quad Poster Placement: What You Need to Know

Sale posters are a cost-effective solution for optimising in-store retail merchandising opportunities, giving retailers the chance to create relevant marketing material to suit everything from seasonal sales to upcoming one-off events. From store windows to behind the point of sale, these customisable prints can be displayed throughout the store to convey key sales messages to […]

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Dump Bins for Retail: Knowing Your Audience

Dump Bins for Retail: Knowing Your Audience

As any retailer will know, building close business relationships with consumers is crucial for maximising profits, but that’s not to say that it’s just your in-store sales team who should be getting to know your customers. Knowing your audience and their in-store habits will increase your ability to predict sales success, but it’s orientating your […]

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Quad Posters: Buyer’s Guide

Quad Posters: Buyer’s Guide

When it comes to making your store or brand stand out, it’s eye-catching and cost-effective quad posters that will ensure that passers-by are unable to ignore your most current marketing messages. From advertising an upcoming sale to imprinting your brand on the minds of consumers, a custom-made poster can help sales soar, whatever the sector. […]

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Top Tips for Designing Your Spring Quad Posters

Top Tips for Designing Your Spring Quad Posters

With the long winter months finally behind us, retailers are setting their sights on the new spring season  – promoting their new and exciting products while aiming to retain steady sales on backdated items. There’s no doubt that all goods – old and new – are of vital importance to your company’s revenue and longevity, […]

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Take Your Spring Cleaning In-Store with These Tips

Take Your Spring Cleaning In-Store with These Tips

With British Summer Time just around the corner, the nation is finally saying goodbye to the bitter winter temperatures and welcoming the sunshine once again. After the post-Christmas spending lull, shoppers are at long last making their way back onto the high street to explore all that SS17 has to offer, making this the time […]

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FSDUs for DIY Stores

FSDUs for DIY Stores

Whether it’s a large-scale DIY warehouse or a well-known high street retailer, home improvement stores can be a hugely profitable avenue for DIY stockists. As with any physical store, it’s effective merchandising techniques and a well-thought out store layout which will give retailers the edge in the industry – which is why eye-catching visuals and […]

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Literature Stands: How To Make Your Store Stand Out

Literature Stands: How To Make Your Store Stand Out

From the shop window to the point of sale, it’s effective merchandising techniques that will ensure the success of a brick-and-mortar store – and that means that it’s crucial that your retail space is filled with eye-catching customisable displays. There’s no denying the power of print in retail environments, but today, we’re taking a closer […]

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How To: Boost Footfall With Bollard Sleeves and Totems

How To: Boost Footfall With Bollard Sleeves and Totems

A well merchandised store is crucial for driving sales in the direction of success, but it’s encouraging passers-by to take a detour from their journey which will make all the difference when it comes to increasing consumer spending. Whether you’re appealing to an entirely new audience or reminding loyal customers to take a look at […]

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Literature Stands: Making an Impact at Events and Exhibitions

Literature Stands: Making an Impact at Events and Exhibitions

From boosting sales to building a sense of brand loyalty in the minds of consumers, interacting with attendees at events and exhibitions means you can raise awareness about your brand – as well as potentially securing a sale in the future. Whether it’s an experiential marketing event on the bustling high street or you’re taking […]

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