POP & POS Archives | shop4pop.com
Catering to customers’ emotions & senses through effective store experience & point of sale

Catering to customers’ emotions & senses through effective store experience & point of sale

According to psychologists what people remember about a customer experience is determined by the intensity of the emotions created.  Online can only engage with two senses, sight and sound whereas stores can appeal to all five sense whilst connecting with consumers emotionally. Retailers must keep this in mind when designing and planning their overall store […]

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Is your store & point of sale “instagrammable”?

Is your store & point of sale “instagrammable”?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently visual merchandising is changing, the shop window, in-store point of sale […]

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3 Ways Point of Sale can reduce in-store basket abandonment

3 Ways Point of Sale can reduce in-store basket abandonment

Basket abandonment is a term that many of us within the retail and marketing industry are more than familiar with. We often receive daily articles discussing the importance of e-commerce conversion rate and how to potentially improve our customers user journey in order to reduce this online abandonment. Yet, you very rarely see the same […]

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Dump Bins vs FSDUs – which to use and when?

Dump Bins vs FSDUs – which to use and when?

Many of our customers, especially those who are new to purchasing POS, often deliberate between using a FSDU (Free Standing Display Unit) or Dump Bin to display their products.  Both items are effective forms of POS that can help you increase sales within store or on your event stand, if you’re contemplating over which one […]

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How to drive sales through the effective use of retail point of sale

How to drive sales through the effective use of retail point of sale

Ensuring a consistent brand experience throughout the customer journey both online and offline is the key to successfully creating brand influence and driving sales growth in-store. But how often does this fall down through badly displayed or make shift point of sale advertising? We’ve all seen the handwritten, D.I.Y. advertising messages in windows, displayed for […]

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Is your in-store display Instagram worthy?

Is your in-store display Instagram worthy?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently your shop window and in-store display has never been more important. […]

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How to increase your sales leads at events and exhibitions

How to increase your sales leads at events and exhibitions

Events and exhibitions are a great way of generating sales leads amongst your target audience, with increasing competition across all market sectors, exhibitors are now required to create more compelling and engaging spaces in order to secure the attention of their audience. Turning up with a table cloth, handful of business cards and a batch […]

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Value Retailers and in-store POS

Value Retailers and in-store POS

One area of the retail sector that has seen healthy growth of 48% from 2010 to 2015 is often referred to as the Discount sector. This growing niche in retail has quite obviously bucked the trend within the wider, beleaguered retail industry. But why is this? Is it simply down to their cheaper prices or […]

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Custom Shelf Wobblers: Simplifying Sales

Custom Shelf Wobblers: Simplifying Sales

From mid-season sales to discounted deadstock, an in-store sale can encourage more shoppers to step off the high street and into your store – as well as boosting the average consumer’s  in-store spend. With stores generating more sales revenue, and bargain-hunters feeling like they’re walking away with a great deal, it’s no surprise that price […]

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FSDU Design: the Power of Big Brands

FSDU Design: the Power of Big Brands

As social media has become increasingly integrated into our everyday lives, the rise of online influencers has changed the way that we shop. Endorsed products have a heightened appeal for shoppers – and whether that’s advertised in-store or via online channels, it’s the bigger, more well-known brands who are holding the power to take your […]

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