Marketing & Advertising Archives | Page 2 of 2 | shop4pop.com
Windows of Opportunity: 4 of the Best Shop Windows

Windows of Opportunity: 4 of the Best Shop Windows

We’re a nation of window-shoppers, and for retailers that can only be good news. With the right products on display, persuading passers-by to step inside your store couldn’t be easier – and then it’s just the matter of convincing the customer to make a purchase. Whether the shopper was intending on spending or not, an […]

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4 Ways to Get Your Business Noticed

4 Ways to Get Your Business Noticed

Standing out from the competition is paramount for retailers who are striving for success. There’s no denying the importance of selling your products, but selling your brand as a whole is just as vital. Consumers build a sense of trust and loyalty with brands that have a strong identity – which can only mean repeated […]

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Window Stickers: Buyer’s Guide

Window Stickers: Buyer’s Guide

Whether you’re a barber or barista, florist or fashionista, when it comes to advertising your business, your special offers and promotions need to be seen. From encouraging repeat custom with eye-catching offers to drawing in a new crowd with one-off promotions, you can use your windows to advertise what customers can find inside your store. […]

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6 Psychological Triggers that Make Customers Buy

6 Psychological Triggers that Make Customers Buy

Sales are a science. Whether you’re launching a new product, pushing a seasonal promotion or preparing for a closing down sale, if you’re looking for ways to drive customer spend in a meaningful way, you’ve got psychology on your side. Emotions play a central role in your customers’ buying decisions, and you can access these […]

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5 High Street Stores That Have Faced Closure

5 High Street Stores That Have Faced Closure

As BHS becomes the latest high street retailer to hit the headlines for all the wrong reasons, we’re taking a look at well-known stores that have faced closure. From online competition to financial unease, some of these famous faces have said goodbye to the high street for good – while others were rescued from the […]

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5 Tools for Promoting Sales

5 Tools for Promoting Sales

For a customer, there’s no better feeling than walking away with a really great deal – and that’s why end of season sales are so successful in retail. If something’s seen better days or just nearing its sell-by-date, bargain-buyers will be more than happy to take the item off your hands in exchange for a […]

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Business Posters: Does Size Matter?

Business Posters: Does Size Matter?

Whether your business is multinational or a little more modest, creating a big visual impact will work wonders for any promotional exercise. This inexpensive alternative couldn’t be easier to achieve, and the effects are undeniable. Eye-catching sale posters and signs will not only inform consumers of any offers or promotions, but they will make an […]

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Dump Bins, Dead Stock and the Dos and Don’ts of Retail

Dump Bins, Dead Stock and the Dos and Don’ts of Retail

When it comes to running a store, there’s no set rulebook. Whether your company is large or small, a chain or independent, it’s down to you and the management team to decide how to operate your store. For some, a focus on exemplary customer service will be vital – whereas in other stores, it will […]

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A Visual Merchandising Guide for Retailers

A Visual Merchandising Guide for Retailers

As a retailer, you’ll be well aware of how competitive the space in which you’re operating can be. From price matching and customer satisfaction to staff retention and hitting internal targets, there are a number of challenges facing retailers on a daily basis. In a bid to help you harness the power of visual merchandising, […]

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Brand Identity: How to Make Your Business’ Voice Heard

Brand Identity: How to Make Your Business’ Voice Heard

Whether you’re a retailer looking for ways to maximise branding throughout your store or a business searching for advice on exhibiting at events, today’s post is packed with tips for brand building. Why branding matters Branding is all about association. From your business logo and tagline right through to your team and company ethos, the […]

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6 Top Tips for Designing & Producing Your Quad Poster

6 Top Tips for Designing & Producing Your Quad Poster

6 Top Tips for Designing & Producing Your Quad Poster Having an aesthetically appealing film poster is essential if you want to sell your film. Marketing is a huge, influential space for creative designers – and with so much riding on a film’s success, there are a number of things to keep in mind when […]

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E-commerce and Digital Advertising VS. More Traditional Formats

E-commerce and Digital Advertising VS. More Traditional Formats

With e-commerce and digital advertising growing at an exponential rate, the value of bricks and motar  is often over looked. According to Deloitte 95% off all retail purchases worldwide are still made in store – the high street and retail outlets are not a dying breed as we’re sometimes led to believe. In-store purchases are […]

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Understanding Advertising Campaigns

Understanding Advertising Campaigns

Advertising can be a major driver of sales if implemented effectively, however, if an ad campaign is misunderstood or taken out of context, it can have detrimental effects on a brand’s image. Taking this into consideration, we have collated a list of advertising campaigns which feature some of the most recognisable created; bad and good!

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99% of shoppers still go in-store!

99% of shoppers still go in-store!

The Dunnhumby Global Trend Unit, which looked at the behaviour of 7m shoppers across 14 countries, has found that despite the reported surge in online shopping and multichannel shopping, 99% of shoppers still go in-store! This also follows the YouGov research from mid 2014 which revealed that despite the fast growth of ecommerce; fewer than half of […]

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How in-store marketing can help you increase your sales

How in-store marketing can help you increase your sales

If you’re a small retailer, your lifeblood is sales. We’re sure many of you are getting the word out about your goods and services via multiple channels, through social media, magazine advertising and perhaps email marketing. However with over 70% off all purchase decisions being made in-store, are you doing enough in-store marketing? After all, […]

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8 Advertising Lessons From The World’s Biggest Brands

8 Advertising Lessons From The World’s Biggest Brands

For advertising to be effective it has to work on a number of levels. It must instantly connect with an audience, provide information clearly and quickly, deliver a call to action and, most importantly of all, be memorable. Quite a lot to fit onto one poster, banner or window cling! It can be done, though; […]

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How To Make Flyers That Stand Out From The Crowd

How To Make Flyers That Stand Out From The Crowd

How many flyers are delivered through your letter box every week? How many do you take from the hands of street distributors when visiting the town centre on a weekend? Sure you don’t always act upon them, but sometimes you do and that’s why flyer printing is still a key marketing tool for small businesses. […]

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Internet Marketing is Here to Stay… And So Is Print!

Internet Marketing is Here to Stay… And So Is Print!

The World Wide Web is 26 years old this year and it has certainly changed a lot in that time, especially in the way we communicate and do business. It’s also had a big effect on marketing and advertising, giving us a plethora of new ways to promote products and services. What hasn’t changed in […]

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