Marketing & Advertising Archives | shop4pop.com
Time tested in-store sales solutions

Time tested in-store sales solutions

Nowadays, with the rise of technology, it’s easy for retailers to overcomplicate things. Retailers of all sizes are investing in advanced in-store technology and complex marketing campaigns without implementing the basics effectively. In this post, we look at 3 very basic sales solutions that are simple yet effective if executed correctly.   The Power of […]

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Is your store & point of sale “instagrammable”?

Is your store & point of sale “instagrammable”?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently visual merchandising is changing, the shop window, in-store point of sale […]

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Dump Bins vs FSDUs – which to use and when?

Dump Bins vs FSDUs – which to use and when?

Many of our customers, especially those who are new to purchasing POS, often deliberate between using a FSDU (Free Standing Display Unit) or Dump Bin to display their products.  Both items are effective forms of POS that can help you increase sales within store or on your event stand, if you’re contemplating over which one […]

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How to drive sales through the effective use of retail point of sale

How to drive sales through the effective use of retail point of sale

Ensuring a consistent brand experience throughout the customer journey both online and offline is the key to successfully creating brand influence and driving sales growth in-store. But how often does this fall down through badly displayed or make shift point of sale advertising? We’ve all seen the handwritten, D.I.Y. advertising messages in windows, displayed for […]

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Literature Stands: How To Make Your Store Stand Out

Literature Stands: How To Make Your Store Stand Out

From the shop window to the point of sale, it’s effective merchandising techniques that will ensure the success of a brick-and-mortar store – and that means that it’s crucial that your retail space is filled with eye-catching customisable displays. There’s no denying the power of print in retail environments, but today, we’re taking a closer […]

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FSDUs: Why They Work at Events and Exhibitions

FSDUs: Why They Work at Events and Exhibitions

Whether customers have booked online via your Online Booking System or contacted you in person, now you’re ready to execute your event, it’s crucial you understand the power of boosting brand visibility and how to network with potential customers face-to-face. From drawing attention to the high quality of your products and services to building relationships with attendees, […]

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Is Your Bookshop Making the Most of Dump Bins?

Is Your Bookshop Making the Most of Dump Bins?

With the rise of tablets, mobile devices and e-books, it’s clear that the digital age has changed both the way that we read and how we typically access literature. The convenience of having a whole library full of books at your fingertips may appeal to a whole host of readers, but despite technology, there’s no […]

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6 Tasty Tips for Marketing Chocolate Products

6 Tasty Tips for Marketing Chocolate Products

There’s no denying the appeal of chocolate – and with this sweet treat rumoured to boast a range of health benefits, there are more reasons than ever to pick up our favourite bar (or box). From a moment of indulgence to an expression of love, chocolate will always be one of the nation’s favourite gifts […]

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The Christmas Countdown: Decking the Store with POS Displays

The Christmas Countdown: Decking the Store with POS Displays

Ever felt like the Christmas countdown starts earlier each year? As we enter November, now’s the time for retailers to get serious about festive merchandising. With the average British family spending over £800 on Christmas celebrations, transforming your store into a Santa’s grotto is vital for maximising sales during this busy festive period. For a […]

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Iconic Quad Posters in Theatre: 5 Design Tips

Iconic Quad Posters in Theatre: 5 Design Tips

Whether you’re an amateur dramatics group or a prominent production company in the world of theatre, marketing your upcoming performances is a must when it comes to making your show a success. Spreading the word through press releases and online trailers can work wonders, but there’s no denying that the power of print brings something valuable […]

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The Power of Print: Brands and Their Magazines

The Power of Print: Brands and Their Magazines

A move online might mean that print is getting a run for its money, but there’s no denying that the glossy magazine still causes a stir. As magazines merge with e-commerce, brands – both online and on the high street – are publishing their own prints. Packed full of product placement, this form of visual […]

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How to Get Customers to Stop, Look and Listen

How to Get Customers to Stop, Look and Listen

The average person is exposed to around 5,000 advertising and brand messages every day – a staggering statistic! And while it’s impossible for the human eye to process so many logos and messages, hundreds manage to get through the net and grab our attention. Whether it’s a can of Coca Cola on a desk or […]

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Hanging Signs: Buyer’s Guide

Hanging Signs: Buyer’s Guide

From retailers looking to draw attention to timely promotions to event marketers finding ways to stand out from the competition, custom hanging signs can serve as powerful and impactful advertising tools. Today, we’re bringing our readers an informative, handy guide to hanging signs – looking at what they are, where they can be used and […]

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Iconic Design: How To Make Your Business Recognisable

Iconic Design: How To Make Your Business Recognisable

With the development of advanced technology and the population making the move online, it’s more important than ever that businesses are ready to revolutionise their approach to getting recognised. Developing an iconic brand that’s recognisable internationally is vital for any successful business, and with brand leaders showing just how effective a successful marketing campaign can […]

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5 Iconic Window Displays and What We Can Learn From Them

5 Iconic Window Displays and What We Can Learn From Them

From the crazy to the controversial, retail window displays are fast becoming one of the most popular ways for stores to get their products noticed. With storytelling, colour coordination and shock factor all part and parcel of creating an impactful display, retailers are starting to think outside the box when it comes to finding ways […]

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Print Advertising: A Guide to Using Quad Posters

Print Advertising: A Guide to Using Quad Posters

From iconic film posters to enticing billboards, we’re surrounded by intriguing print campaigns – and for both fledgling businesses and established companies, print can mean big business. Today, we’re putting print advertising under the microscope – looking at everything from customised flyers to sale posters – and bringing you tips on how to use the […]

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Bargain Buy Dump Bins: How Poundland Broke £1 Billion

Bargain Buy Dump Bins: How Poundland Broke £1 Billion

From investing in high volumes of products to fill its shelves to promoting low prices, Poundland is more than at home with taking risks in retail. And after reaching its £1 billion sales milestone last year, it’s clear that this discount store’s retail strategy is paying off. In a time of financial unease and a […]

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FSDUs at Festivals: The Pop-Up Shop

FSDUs at Festivals: The Pop-Up Shop

Whether it’s the world-famous Glastonbury or the smaller-scale Beatherder festival, there’s nowhere better than a Great British music festival. With an atmosphere that’s unparallelled, where else can you celebrate live music while standing knee deep in mud? As any experienced festival-goer will know, regular downpours means getting soaked to the skin is all part and […]

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How to Use POS Displays to Appeal to Millennials

How to Use POS Displays to Appeal to Millennials

Millennials as a group are one of the biggest and most influential consumer-groups around. As the baby-boomers age, it’s the recession generation – dubbed as digital addicts – who are dominating the purchasing decisions of retail buyers and brand marketers. In today’s post, we’re taking a look at how retailers can successfully appeal to the […]

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Printed Literature and Leaflet Stands: Buyer’s Guide

Printed Literature and Leaflet Stands: Buyer’s Guide

The development of technology may have meant the population has made the move online, but that doesn’t change the fact that print is here to stay. The invention of tablets and ebooks was intended to change the way we read, but with the majority of us preferring a hard copy, printed literature is maintaining its […]

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FSDUs: Buyer’s Guide

FSDUs: Buyer’s Guide

Whether you’re advertising a new product or are in need of more shelf space, fully-customisable point of purchase display units are a must-have for any store. Today, we’re giving you all the need-to-knows for finding your perfect FSDU. From implementing free standing display boards into marketing strategies to looking at which sectors they’re best suited […]

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Windows of Opportunity: 4 of the Best Shop Windows

Windows of Opportunity: 4 of the Best Shop Windows

We’re a nation of window-shoppers, and for retailers that can only be good news. With the right products on display, persuading passers-by to step inside your store couldn’t be easier – and then it’s just the matter of convincing the customer to make a purchase. Whether the shopper was intending on spending or not, an […]

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4 Ways to Get Your Business Noticed

4 Ways to Get Your Business Noticed

Standing out from the competition is paramount for retailers who are striving for success. There’s no denying the importance of selling your products, but selling your brand as a whole is just as vital. Consumers build a sense of trust and loyalty with brands that have a strong identity – which can only mean repeated […]

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