Marketing & Advertising Archives | shop4pop.com
Literature Stands: How To Make Your Store Stand Out

Literature Stands: How To Make Your Store Stand Out

From the shop window to the point of sale, it’s effective merchandising techniques that will ensure the success of a brick-and-mortar store – and that means that it’s crucial that your retail space is filled with eye-catching customisable displays. There’s no denying the power of print in retail environments, but today, we’re taking a closer […]

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FSDUs: Why They Work at Events and Exhibitions

FSDUs: Why They Work at Events and Exhibitions

Whether customers have booked online via your Online Booking System or contacted you in person, now you’re ready to execute your event, it’s crucial you understand the power of boosting brand visibility and how to network with potential customers face-to-face. From drawing attention to the high quality of your products and services to building relationships with attendees, […]

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Is Your Bookshop Making the Most of Dump Bins?

Is Your Bookshop Making the Most of Dump Bins?

With the rise of tablets, mobile devices and e-books, it’s clear that the digital age has changed both the way that we read and how we typically access literature. The convenience of having a whole library full of books at your fingertips may appeal to a whole host of readers, but despite technology, there’s no […]

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6 Tasty Tips for Marketing Chocolate Products

6 Tasty Tips for Marketing Chocolate Products

There’s no denying the appeal of chocolate – and with this sweet treat rumoured to boast a range of health benefits, there are more reasons than ever to pick up our favourite bar (or box). From a moment of indulgence to an expression of love, chocolate will always be one of the nation’s favourite gifts […]

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The Christmas Countdown: Decking the Store with POS Displays

The Christmas Countdown: Decking the Store with POS Displays

Ever felt like the Christmas countdown starts earlier each year? As we enter November, now’s the time for retailers to get serious about festive merchandising. With the average British family spending over £800 on Christmas celebrations, transforming your store into a Santa’s grotto is vital for maximising sales during this busy festive period. For a […]

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Iconic Quad Posters in Theatre: 5 Design Tips

Iconic Quad Posters in Theatre: 5 Design Tips

Whether you’re an amateur dramatics group or a prominent production company in the world of theatre, marketing your upcoming performances is a must when it comes to making your show a success. Spreading the word through press releases and online trailers can work wonders, but there’s no denying that the power of print brings something valuable […]

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The Power of Print: Brands and Their Magazines

The Power of Print: Brands and Their Magazines

A move online might mean that print is getting a run for its money, but there’s no denying that the glossy magazine still causes a stir. As magazines merge with e-commerce, brands – both online and on the high street – are publishing their own prints. Packed full of product placement, this form of visual […]

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How to Get Customers to Stop, Look and Listen

How to Get Customers to Stop, Look and Listen

The average person is exposed to around 5,000 advertising and brand messages every day – a staggering statistic! And while it’s impossible for the human eye to process so many logos and messages, hundreds manage to get through the net and grab our attention. Whether it’s a can of Coca Cola on a desk or […]

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Hanging Signs: Buyer’s Guide

Hanging Signs: Buyer’s Guide

From retailers looking to draw attention to timely promotions to event marketers finding ways to stand out from the competition, custom hanging signs can serve as powerful and impactful advertising tools. Today, we’re bringing our readers an informative, handy guide to hanging signs – looking at what they are, where they can be used and […]

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Iconic Design: How To Make Your Business Recognisable

Iconic Design: How To Make Your Business Recognisable

With the development of advanced technology and the population making the move online, it’s more important than ever that businesses are ready to revolutionise their approach to getting recognised. Developing an iconic brand that’s recognisable internationally is vital for any successful business, and with brand leaders showing just how effective a successful marketing campaign can […]

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