Marketing & Advertising Archives | shop4pop.com
Is your store & point of sale “instagrammable”?

Is your store & point of sale “instagrammable”?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently visual merchandising is changing, the shop window, in-store point of sale […]

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Dump Bins vs FSDUs – which to use and when?

Dump Bins vs FSDUs – which to use and when?

Many of our customers, especially those who are new to purchasing POS, often deliberate between using a FSDU (Free Standing Display Unit) or Dump Bin to display their products.  Both items are effective forms of POS that can help you increase sales within store or on your event stand, if you’re contemplating over which one […]

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How to drive sales through the effective use of retail point of sale

How to drive sales through the effective use of retail point of sale

Ensuring a consistent brand experience throughout the customer journey both online and offline is the key to successfully creating brand influence and driving sales growth in-store. But how often does this fall down through badly displayed or make shift point of sale advertising? We’ve all seen the handwritten, D.I.Y. advertising messages in windows, displayed for […]

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Literature Stands: How To Make Your Store Stand Out

Literature Stands: How To Make Your Store Stand Out

From the shop window to the point of sale, it’s effective merchandising techniques that will ensure the success of a brick-and-mortar store – and that means that it’s crucial that your retail space is filled with eye-catching customisable displays. There’s no denying the power of print in retail environments, but today, we’re taking a closer […]

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FSDUs: Why They Work at Events and Exhibitions

FSDUs: Why They Work at Events and Exhibitions

Whether customers have booked online via your Online Booking System or contacted you in person, now you’re ready to execute your event, it’s crucial you understand the power of boosting brand visibility and how to network with potential customers face-to-face. From drawing attention to the high quality of your products and services to building relationships with attendees, […]

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Is Your Bookshop Making the Most of Dump Bins?

Is Your Bookshop Making the Most of Dump Bins?

With the rise of tablets, mobile devices and e-books, it’s clear that the digital age has changed both the way that we read and how we typically access literature. The convenience of having a whole library full of books at your fingertips may appeal to a whole host of readers, but despite technology, there’s no […]

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6 Tasty Tips for Marketing Chocolate Products

6 Tasty Tips for Marketing Chocolate Products

There’s no denying the appeal of chocolate – and with this sweet treat rumoured to boast a range of health benefits, there are more reasons than ever to pick up our favourite bar (or box). From a moment of indulgence to an expression of love, chocolate will always be one of the nation’s favourite gifts […]

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The Christmas Countdown: Decking the Store with POS Displays

The Christmas Countdown: Decking the Store with POS Displays

Ever felt like the Christmas countdown starts earlier each year? As we enter November, now’s the time for retailers to get serious about festive merchandising. With the average British family spending over £800 on Christmas celebrations, transforming your store into a Santa’s grotto is vital for maximising sales during this busy festive period. For a […]

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Iconic Quad Posters in Theatre: 5 Design Tips

Iconic Quad Posters in Theatre: 5 Design Tips

Whether you’re an amateur dramatics group or a prominent production company in the world of theatre, marketing your upcoming performances is a must when it comes to making your show a success. Spreading the word through press releases and online trailers can work wonders, but there’s no denying that the power of print brings something valuable […]

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The Power of Print: Brands and Their Magazines

The Power of Print: Brands and Their Magazines

A move online might mean that print is getting a run for its money, but there’s no denying that the glossy magazine still causes a stir. As magazines merge with e-commerce, brands – both online and on the high street – are publishing their own prints. Packed full of product placement, this form of visual […]

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