Design Archives | shop4pop.com
Catering to customers’ emotions & senses through effective store experience & point of sale

Catering to customers’ emotions & senses through effective store experience & point of sale

According to psychologists what people remember about a customer experience is determined by the intensity of the emotions created.  Online can only engage with two senses, sight and sound whereas stores can appeal to all five sense whilst connecting with consumers emotionally. Retailers must keep this in mind when designing and planning their overall store […]

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The Christmas Countdown: Decking the Store with POS Displays

The Christmas Countdown: Decking the Store with POS Displays

Ever felt like the Christmas countdown starts earlier each year? As we enter November, now’s the time for retailers to get serious about festive merchandising. With the average British family spending over £800 on Christmas celebrations, transforming your store into a Santa’s grotto is vital for maximising sales during this busy festive period. For a […]

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Iconic Quad Posters in Theatre: 5 Design Tips

Iconic Quad Posters in Theatre: 5 Design Tips

Whether you’re an amateur dramatics group or a prominent production company in the world of theatre, marketing your upcoming performances is a must when it comes to making your show a success. Spreading the word through press releases and online trailers can work wonders, but there’s no denying that the power of print brings something valuable […]

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The Power of Print: Brands and Their Magazines

The Power of Print: Brands and Their Magazines

A move online might mean that print is getting a run for its money, but there’s no denying that the glossy magazine still causes a stir. As magazines merge with e-commerce, brands – both online and on the high street – are publishing their own prints. Packed full of product placement, this form of visual […]

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Iconic Design: How To Make Your Business Recognisable

Iconic Design: How To Make Your Business Recognisable

With the development of advanced technology and the population making the move online, it’s more important than ever that businesses are ready to revolutionise their approach to getting recognised. Developing an iconic brand that’s recognisable internationally is vital for any successful business, and with brand leaders showing just how effective a successful marketing campaign can […]

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Print Advertising: A Guide to Using Quad Posters

Print Advertising: A Guide to Using Quad Posters

From iconic film posters to enticing billboards, we’re surrounded by intriguing print campaigns – and for both fledgling businesses and established companies, print can mean big business. Today, we’re putting print advertising under the microscope – looking at everything from customised flyers to sale posters – and bringing you tips on how to use the […]

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4 Ways to Get Your Business Noticed

4 Ways to Get Your Business Noticed

Standing out from the competition is paramount for retailers who are striving for success. There’s no denying the importance of selling your products, but selling your brand as a whole is just as vital. Consumers build a sense of trust and loyalty with brands that have a strong identity – which can only mean repeated […]

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5 High Street Stores That Have Faced Closure

5 High Street Stores That Have Faced Closure

As BHS becomes the latest high street retailer to hit the headlines for all the wrong reasons, we’re taking a look at well-known stores that have faced closure. From online competition to financial unease, some of these famous faces have said goodbye to the high street for good – while others were rescued from the […]

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Business Posters: Does Size Matter?

Business Posters: Does Size Matter?

Whether your business is multinational or a little more modest, creating a big visual impact will work wonders for any promotional exercise. This inexpensive alternative couldn’t be easier to achieve, and the effects are undeniable. Eye-catching sale posters and signs will not only inform consumers of any offers or promotions, but they will make an […]

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Dump Bins, Dead Stock and the Dos and Don’ts of Retail

Dump Bins, Dead Stock and the Dos and Don’ts of Retail

When it comes to running a store, there’s no set rulebook. Whether your company is large or small, a chain or independent, it’s down to you and the management team to decide how to operate your store. For some, a focus on exemplary customer service will be vital – whereas in other stores, it will […]

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6 Top Tips for Designing & Producing Your Quad Poster

6 Top Tips for Designing & Producing Your Quad Poster

6 Top Tips for Designing & Producing Your Quad Poster Having an aesthetically appealing film poster is essential if you want to sell your film. Marketing is a huge, influential space for creative designers – and with so much riding on a film’s success, there are a number of things to keep in mind when […]

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Understanding Advertising Campaigns

Understanding Advertising Campaigns

Advertising can be a major driver of sales if implemented effectively, however, if an ad campaign is misunderstood or taken out of context, it can have detrimental effects on a brand’s image. Taking this into consideration, we have collated a list of advertising campaigns which feature some of the most recognisable created; bad and good!

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8 Advertising Lessons From The World’s Biggest Brands

8 Advertising Lessons From The World’s Biggest Brands

For advertising to be effective it has to work on a number of levels. It must instantly connect with an audience, provide information clearly and quickly, deliver a call to action and, most importantly of all, be memorable. Quite a lot to fit onto one poster, banner or window cling! It can be done, though; […]

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