Business Posters: Does Size Matter? |
Business Posters: Does Size Matter?

Business Posters: Does Size Matter?

Whether your business is multinational or a little more modest, creating a big visual impact will work wonders for any promotional exercise. This inexpensive alternative couldn’t be easier to achieve, and the effects are undeniable. Eye-catching sale posters and signs will not only inform consumers of any offers or promotions, but they will make an imprint on their memory – meaning your store is sure to be remembered.

While a larger poster may be more noticeable, it’s important to remember that size isn’t everything. An iconic quad poster may command attention, but sometimes it’s a smaller, more informative print that creates a real impact. That’s why today, we’re looking at the top five ways you can use different sized print posters to influence engagement in retail and events.

1. Location, location, location

Size is going to play a big part in where you position your poster. If you invest in a more expensive, iconic sale poster, make sure that you reap the rewards by choosing a location where it will be easily seen. If you’re advertising in-store, that means placing your retail display posters in windows and on prominent walls. Alternatively, get up close and personal with customers by placing the smaller, more informative A4 prints by till points. If you’re taking your prints to busier public places, remember that those eye-catching hotspots will come at a price. Make sure your campaign is worth the investment but opting for a large and easy-to-read poster that not only captures attention but also engages.

2. If you’ve got it, flaunt it

This inexpensive form of advertising is an ideal way to show off your products to shoppers. Whether your retail posters are placed in-store or around a shopping centre, let potential customers know exactly what you have to offer. Sale posters for shops are a great way to grab the attention of passing shoppers and guide them through the doors, which is even better news for your profit margins!

3. Maintain your branding

print posters

Whether you opt for large, small or a selection of sizes, maintaining your branding across your design is vital. An eye-catching quad is going to be limited to only the essential information, compared to a more informative A4 size, but the best campaigns will still keep their colours and font style consistent throughout. It’s these extra details which will create an impactful effect in every customer’s mind, so don’t underestimate the importance of maintaining your brand identity.

4. Keep up to date

Before pressing ahead with printing, think about the duration of your display. Are your impactful quad posters going to be on show for a short period of time or will they be around long term? You’ll need to consider the content that has been added to the design, as an out of date display could be detrimental to the whole advertising campaign. To advertise an upcoming event, consider adding the key details to a less-expensive, smaller sized poster – and leave the 40×30” quads to attract the initial attention.

5. Consider the function

Before signing up for any prints, consider the function of your advertising campaign. If you’re looking to appeal to discount-buyers, a simple 60×40” ‘SALE’ sign will work wonders. On the other hand, if you’re hoping to attract customers to check out a new product, then think about the impact of a quad poster – size matters so it’s worth putting some thought into your decisions. Sale posters for retail purposes tend to be on the larger scale, whereas reminding people about an event is often more effective by distributing a lot of smaller sized posters – so always think about the purpose of the print.

Are you ready to create a dramatic impact? Make your mark in business by checking out shop4pop’s fully-customisable, high-quality sale posters today.

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