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Primark: A multi-channel approach

Primark: A multi-channel approach

Primark may be one of those stores where you go in looking for one thing and come out with ten more items, some which you didn’t know existed. Primark supplies us fashion lovers with bargains galore with items as low as £1! So, it is no surprise that Primark have experienced a sales uplift in […]

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Shelf Signage – how to use shelf wobblers

Shelf Signage – how to use shelf wobblers

Can you guess which retail marketing solution that was both cheap and effective accounted for nearly 33% of £13.4m incremental sales for a major supermarket chain? It was shelf signage, in particular shelf wobblers.   What are shelf shelf wobblers? You probably will have seen them when you have gone food shopping to your local […]

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Sweet retail statistics

Sweet retail statistics

Whether you celebrate Easter Sunday for the traditional reason of the resurrection of Jesus Christ, or simply because you enjoy eating copious amounts of chocolate there is no getting away from how much the UK consumes at Easter time. Easter time is usually a chocolatier and chocolate retailers best friend with re-launches of all time […]

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Retail displays: Sheet masks 411

Retail displays: Sheet masks 411

As it turns out, it takes a lot of effort to keep us looking and smelling our best. In fact, in 2015 we spent around £56.2 billion on hair care, with skincare being a close second with a predicted revenue of £11 billion in 2018. Gone are the days where you’d only find a pot […]

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Event Printing to make you stand out

Event Printing to make you stand out

Attending an exhibition or an event for the first time can be daunting, especially if you are new to the business. Networking is important, especially if you have a service that can benefit another business, you need to explain to the audience and those passing by why your services would be of benefit to their […]

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Using POS to uplift your January Blues

It is without saying that January is one of the colder months of the year, not only in weather but also in the growth of retail sales across the UK. After the Christmas spending splurge, it is clear that a lot of consumers reel back in for a long January and refrain from spending and […]

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How to Use Your Event Software for Sales and Marketing

How to Use Your Event Software for Sales and Marketing

One of the first things any event planner needs is good event registration software so attendees can register and pay for your event easily. Event registration software also doubles as a great database for you. Your data can help you plan meals based on numbers and any food restrictions, create payment reports, send reminder emails, […]

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Our favourite festive window displays

Our favourite festive window displays

The festivities are now in full swing and retailers have fully unveiled their Christmas marketing efforts. Many high-street stores have transformed their window displays into dazzling show stoppers that are driving more footfall than ever before! Checkout some of our favourites so far: Selfridges Image by Elias Jahshan, Retail Gazette: https://www.retailgazette.co.uk/blog/2017/10/selfridges-1st-department-store-christmas-windows/ During mid-October when many […]

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Combining your online marketing with your in-store printed marketing

Combining your online marketing with your in-store printed marketing

With all the hype around digital marketing and online retailing you would be forgiven for thinking that you should be plunging all your resource and budget into a solely online presence. Yet, a recent survey from Verdict Retail revealed that almost 90% of retail transaction still touch a physical store at some point. After all, […]

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Time tested in-store sales solutions

Time tested in-store sales solutions

Nowadays, with the rise of technology, it’s easy for retailers to overcomplicate things. Retailers of all sizes are investing in advanced in-store technology and complex marketing campaigns without implementing the basics effectively. In this post, we look at 3 very basic sales solutions that are simple yet effective if executed correctly.   The Power of […]

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Catering to customers’ emotions & senses through effective store experience & point of sale

Catering to customers’ emotions & senses through effective store experience & point of sale

According to psychologists what people remember about a customer experience is determined by the intensity of the emotions created.  Online can only engage with two senses, sight and sound whereas stores can appeal to all five sense whilst connecting with consumers emotionally. Retailers must keep this in mind when designing and planning their overall store […]

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Is your store & point of sale “instagrammable”?

Is your store & point of sale “instagrammable”?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently visual merchandising is changing, the shop window, in-store point of sale […]

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3 Ways Point of Sale can reduce in-store basket abandonment

3 Ways Point of Sale can reduce in-store basket abandonment

Basket abandonment is a term that many of us within the retail and marketing industry are more than familiar with. We often receive daily articles discussing the importance of e-commerce conversion rate and how to potentially improve our customers user journey in order to reduce this online abandonment. Yet, you very rarely see the same […]

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Dump Bins vs FSDUs – which to use and when?

Dump Bins vs FSDUs – which to use and when?

Many of our customers, especially those who are new to purchasing POS, often deliberate between using a FSDU (Free Standing Display Unit) or Dump Bin to display their products.  Both items are effective forms of POS that can help you increase sales within store or on your event stand, if you’re contemplating over which one […]

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How to drive sales through the effective use of retail point of sale

How to drive sales through the effective use of retail point of sale

Ensuring a consistent brand experience throughout the customer journey both online and offline is the key to successfully creating brand influence and driving sales growth in-store. But how often does this fall down through badly displayed or make shift point of sale advertising? We’ve all seen the handwritten, D.I.Y. advertising messages in windows, displayed for […]

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Is your in-store display Instagram worthy?

Is your in-store display Instagram worthy?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently your shop window and in-store display has never been more important. […]

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How to increase your sales leads at events and exhibitions

How to increase your sales leads at events and exhibitions

Events and exhibitions are a great way of generating sales leads amongst your target audience, with increasing competition across all market sectors, exhibitors are now required to create more compelling and engaging spaces in order to secure the attention of their audience. Turning up with a table cloth, handful of business cards and a batch […]

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Value Retailers and in-store POS

Value Retailers and in-store POS

One area of the retail sector that has seen healthy growth of 48% from 2010 to 2015 is often referred to as the Discount sector. This growing niche in retail has quite obviously bucked the trend within the wider, beleaguered retail industry. But why is this? Is it simply down to their cheaper prices or […]

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Custom Shelf Wobblers: Simplifying Sales

Custom Shelf Wobblers: Simplifying Sales

From mid-season sales to discounted deadstock, an in-store sale can encourage more shoppers to step off the high street and into your store – as well as boosting the average consumer’s  in-store spend. With stores generating more sales revenue, and bargain-hunters feeling like they’re walking away with a great deal, it’s no surprise that price […]

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FSDU Design: the Power of Big Brands

FSDU Design: the Power of Big Brands

As social media has become increasingly integrated into our everyday lives, the rise of online influencers has changed the way that we shop. Endorsed products have a heightened appeal for shoppers – and whether that’s advertised in-store or via online channels, it’s the bigger, more well-known brands who are holding the power to take your […]

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Getting Summer Ready: Designing Your Point of Sale Display

Getting Summer Ready: Designing Your Point of Sale Display

We may still be in the midst of unpredictable April showers, but with the nation lighting up their barbecues to enjoy the first glimmers of warmer weather, there’s no doubt that summer is on its way – and that means retailers should be preparing their stores to suit the season. One of the first rules […]

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Counter Top Units: What Can They Do for Your Store?

Counter Top Units: What Can They Do for Your Store?

Whether they’re used as leaflet stands to display print advertising or placed at the point of sale to draw attention to a particular product line, there’s no denying the power of a counter top unit within a retail store. Positioned directly in front of the customer’s eyeline, these customisable counter display units can clearly convey […]

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