7 Amazing Brands and Their Marketing Campaigns June 6, 2016 0 comments We previously brought you some facts surrounding advertising campaigns in an effort to understand their value – and in today’s post, we’re bringing you 7 of our favourite brands and telling you how their marketing campaigns could influence your brand. 1. Sprite What did they do? From the Sprite shower on the beach to the creepy yet loveable goblin, the soft drinks company knows how to appeal to its audience. The former marketing campaign was particularly successful, replicating a beach shower in the shape of a giant Sprite dispenser. What you can learn from them? Whether it’s a billboard campaign, a video you’re hoping goes viral or another form of marketing, think about ways in which your product can appeal to your target audience. Sprite is designed to quench thirst, and what can be a more tempting than a refreshing shower on a hot sunny day? 2. McDonald’s What did they do? Famous for its golden arches, McDonald’s is instantly recognisable around the world. The fast food restaurant has used a variety of marketing campaigns in an effort to spread their reach far and wide; including catchy jingles like ‘I’m lovin’ it’ and the timeless Ronald McDonald mascot. What you can learn from them? Build an iconic brand that stands out from the crowd. Once your brand is recognisable on its own merit, a loyal and return custom is almost guaranteed. McDonald’s advertises across a variety of platforms, rather than pouring their resources into potential viral marketing campaigns or TV ads. 3. Nike What did they do? Nike has mastered a simple form of advertising. From its logo to its slogan, everything about the brand is simple yet impactful. The white tick set against a black backdrop means the brand’s trademark is instantly recognisable – as is the short and to the point slogan of ‘just do it.’ What you can learn from them? A tagline coupled with a widely recognisable image is a great way to build visual association and spread the word about your brand. Try keeping any slogans or catchphrases short, as your target audience are more likely to remember them. 4. Starbucks What did they do? Simple yet effective, as Christmas rolls around, coffee lovers everywhere await the return of the red cup. Over the years, Starbucks has altered the design of their cups – and love change or hate it, it gets people talking. What you can learn from them? Once your brand is recognisable to a mass audience, try slightly altering your logo or design to suit the season. Whether this is met with a welcome response or widely criticised, it’ll get more people talking about your brand. 5. Budweiser What did they do? Budweiser became synonymous with the phrase ‘whassup?’ after their worldwide campaign aired on TV. The self-proclaimed ‘King of beers’ made audiences laugh between 1999 and 2002 and the advert soon led to repetition of the overused phrase. Even now, almost 15 years later, the well-known phrase is still associated with the brand. What you can learn from them? For businesses looking to gain mass exposure quickly, think about trying to start a trend that can be replicated. While the catchphrase might not have anything to do with drinking beer, it becomes instantly recognisable as being from the Budweiser adverts. 6. Coca Cola What did they do? A roundup of the best best advertising campaigns wouldn’t be complete without a mention of soft drinks giant Coca-Cola. Like with John Lewis, Coca-Cola knows how to make the festive period work for its brand – after all, it was Coca-Cola’s advertising that turned Santa Claus from green to red. Along with the ‘holidays are coming’ jingle, the famous red truck is a sure sign that Christmas is on its way. What you can learn from them? From its viral marketing efforts with the Share a Coke campaign to the famous diet coke ads, the brand knows what it’s doing when it comes to appealing to its audience. Again, it’s important to think about what your audience are looking for so that you can make sure you deliver. 7. John Lewis What did they do? Synonymous with the festive period, John Lewis has audiences waiting with baited breath as it releases its annual Christmas advert. Visually appealing and emotive, there’s always suspense surrounding what the iconic department store will pull out of the bag next. What you can learn from them? Emotional appeal can play a huge part in advertising – particularly if you’re interested in viral marketing campaigns. With the John Lewis Christmas ad, people want to be the first to see it and the first to share it on their social media. Whether it’s Twitter, Facebook or a screenshot on Instagram, you can guarantee the video content appears across a variety of social media platforms within hours of it going live. So what would your audience want to see and be the first to share on their networks? These are just some of our favourite brands and their best advertising campaigns from recent years. Got a different favourite? Share it with us in the comments box below!