4 Ways to Get Your Business Noticed August 23, 2016 0 comments Standing out from the competition is paramount for retailers who are striving for success. There’s no denying the importance of selling your products, but selling your brand as a whole is just as vital. Consumers build a sense of trust and loyalty with brands that have a strong identity – which can only mean repeated custom, and sales that will lead your business to success. Strategic retail merchandising will drive your customers in and around your store, but with fierce competition, what’s the secret to making the ultimate impact? It’s time to take a closer look at the top tactics for advertising your business. Marketing strategies don’t have to be expensive – and in actual fact, word of mouth marketing is one of the best forms of advertising. Customers are far more likely to trust a brand if they think that the rest of the population do too, so focus on building relationships with your current clients. In a world that’s obsessed with social media, it couldn’t be easier to spread the word. It’s really surprising just how quickly you can go viral online – just by encouraging customers to share your brand on their personal accounts. Invest time into pulling off publicity stunts and you’ll soon be reaping the rewards. Demand attention with Instagrammable pop-up stands or offer incentives to clients who share your social media posts. Putting your brand in the public-eye is sure to increase in-store traffic and make your overall sales skyrocket. In busy shopping centres that are brimming with retail outlets, increasing footfall by enticing customers to enter your store is one of the most valuable ways a business can maximise sales margins. Draw attention to your brand and encourage passing footfall to pay a visit to your store by investing in eye-catching quad posters displayed on billboards nearby. Focus on high-impact imagery and minimal text for these sale posters – as a quad poster should dominate attention but not be time-consuming to read. By taking the time to develop an iconic sale poster, the image of your brand will be remembered by potential clients – which will build on that all important brand loyalty in the future. In this competitive environment, daring to be unique is one of the best ways to stand out. Although being different might seem like a risk, finding your USP is invaluable when it comes to customers looking for something that’s a little more individual than the market norm. Once you’re clear on why your brand is distinguished from the rest, don’t be afraid to shout about it. Consumers love the feeling of exclusivity, so entice them into your store by letting them know just how distinctive your brand is. Networking is a vital part of any business, and that includes the retail sector. While some businesses might meet clients at networking events and follow-up with promising leads in subsequent days, a successful store will always communicate with its clients following their in-store visit. Prompt customers to join your mailing list and you’ll be able to regularly remind consumers about your brand and current promotions. But why stop there? To really stand out from the crowd, go the extra mile and create online mood boards and blog posts to evoke their need for a spot of retail therapy in your store. Your loyal customers will be returning in no time at all – which is bound to be great news for your profits! So there you have it, 4 great ways to get your business noticed. Focus on selling your brand, and the products will sell themselves! Related: Tips for Making Your Voice Heard Ready to see your sales soar into the skies of success? Get started today with shop4pop.com. With our wide range of high-quality point of sale displays, there’s sure to be a product perfect for you.