Is your in-store display Instagram worthy? |
Is your in-store display Instagram worthy?

Is your in-store display Instagram worthy?

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently your shop window and in-store display has never been more important. Retailers, brands and start-ups need to be asking the question, is this Instagram worthy? Does each location within their space emulate their brand and what it stands for?

If you want your fans to start sharing images and content on your behalf you must give them a compelling reason to do so. For starters, your point of sale display must create an emotional connection with your target audience – think experience first and store second. Window displays are a great example, when executed effectively a multitude of selfies and videos will hit the platform and with an engagement rate that’s more than treble that of Facebook or Twitter ( 2016), who wouldn’t want to be in on the action?



Take Fenwick Newcastle’s Christmas window, the highly anticipated display marks the official beginning of Christmas in the North East region. Rather than using their window space and in-store display to hard sell specific products they use it to re-invent a favourite childhood story creating a sense of nostalgia amongst the audience. The result? Over 2000 spectators flocked for the 2015 unveiling each armed with their smart phones ensuring that the hashtag #fenwickswindow was used over 3000 times on Instagram alone.



When thinking about in-store experience in order to make your space “Instagram worthy” you must ensure your space is still a reflection of your brand values, incorporate elements that are unique to your identity.  For example ensure all FSDUs include your logo and/or brand colours or you can even include QR codes on relevant point of sale items, these can then be scanned by the customer and open a wealth of additional information about the product.

Ideally, you want the audience to recognise your brand from the photograph rather than the hashtags or caption.



Are your customers more likely to snap a selfie in the changing room or is there a piece of antique furniture or a distinctive lighting fixture that usually catches their eye? Identify the hotspots and incorporate a sneaky piece of branding.

Creating an Instagram-worthy space via your visual merchandising and in-store display encourages mass advocacy and promotion. Ideally you want your customers to be sharing snapshots of your store with the rest of the world but even if this isn’t the case, you’ve still created a well thought through experience.

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